A theory of venturing: a critical realist explanation of why my father is not like Richard Branson

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Abstract

This article presents a theory of venturing using a critical realist approach. Venturing is presented as an outcome of reflexive engagement between individuals and circumstances, where opportunity is perceived in relation to some idiosyncratically defined value. Traditionally, venturing has been considered as necessarily involving financial value orientation. Removing the primacy of financial ambitions affords better explanation of real-life business activity. Venturing is presented also as temporally informed and informing through a lifetime, and thus it influences ongoing work choices, including further venturing. The benefits to theory and practice are outlined, including informing support of disparate venturing and of entrepreneurship as a specific type.

Original languageEnglish
Pages (from-to)626-641
Number of pages16
JournalInternational Small Business Journal
Volume37
Issue number6
Early online date1 Apr 2019
DOIs
Publication statusPublished - Sep 2019

Keywords

  • critical realism
  • entrepreneurship
  • reflexivity
  • theory
  • value
  • venturing

ASJC Scopus subject areas

  • Business and International Management

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