A Survey of Business Models in eCommerce

Urszula Doloto*, Yun-Heh Chen-Burger

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)


The last decade of technology developments have permanently changed the way how businesses are operated. Companies are forced to become visible online and stay connected. They recognise adapting to the global dynamic business landscape and responding to customers' demands as key drivers to success. Since technologies have been identified in many studies as one of the most important enabling components for successful innovative business models, it is vital to understand their roles in constructing such models. In particular, we are interested in investigating how business models of eCommerce are enabled by technology innovations. We conduct the survey based on secondary research results. To structure our findings, we developed an evaluation matrix to summarise technologies involved and their contributions to businesses. We also identified gaps in the current research and proposed an extended version of business model classification framework for eCommerce.

Original languageEnglish
Title of host publicationAgent and Multi-Agent Systems: Technologies and Applications
Subtitle of host publication9th KES International Conference, KES-AMSTA 2015 Sorrento, Italy, June 2015, Proceedings
EditorsGordon Jezic, Robert J. Howlett, Lakhmi C. Jain
Number of pages11
VolumePart IV
ISBN (Electronic)978-3-319-19728-9
ISBN (Print)978-3-319-19727-2
Publication statusPublished - 2015
Event9th International KES Conference on Agents and Multi-Agent Systems: Technologies and Applications - Sorrento, Italy
Duration: 17 Jun 201519 Jun 2015

Publication series

NameSmart Innovation Systems and Technologies
PublisherSpringer International Publishing
ISSN (Print)2190-3018


Conference9th International KES Conference on Agents and Multi-Agent Systems: Technologies and Applications
Abbreviated titleKES-AMSTA 15


  • Business model
  • e-Commerce
  • Technology innovation
  • Business model classification


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