A study on the relationship of personality trait and university brand loyalty: the role of brand personality

Arlena Suk Fun Chiam, Ai Ni Teoh, Shiet Ching Wong

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2018
Event	8th International Borneo Business Conference 2018 - Kuching, Malaysia Duration: 4 Oct 2018 → 5 Oct 2018

Conference	8th International Borneo Business Conference 2018
Country/Territory	Malaysia
City	Kuching
Period	4/10/18 → 5/10/18

Cite this

@conference{4fa1ae0e9ed043f6b396ca6e1912da97,

title = "A study on the relationship of personality trait and university brand loyalty: the role of brand personality",

author = "Chiam, {Arlena Suk Fun} and Teoh, {Ai Ni} and Wong, {Shiet Ching}",

year = "2018",

language = "English",

note = "8th International Borneo Business Conference 2018 ; Conference date: 04-10-2018 Through 05-10-2018",

}