A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer

Y. K. Chee; Jay W. Y. Lim; K. W. Lau; Ian K. T. Tan; Poo Kuan Hoong

doi:10.1109/ICCSN.2011.6013584

A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer

Y. K. Chee^*
, Jay W. Y. Lim
, K. W. Lau
, Ian K. T. Tan
, Poo Kuan Hoong

^*Corresponding author for this work

School of Mathematical & Computer Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Multiplayer Online Games (MOG) in-game advertisements require dynamic delivery of large images for potentially hundreds of concurrent users. We present an approach for a scalable advertisement image delivery mechanism using the BitTorrent Peer-to-Peer (P2P) protocol. Simulations were conducted comparing a client-server model and our proposed model, where each MOG player acts as a P2P node in the overall advertisement delivery system. We observed that even with 15 nodes, the client-server model exhibits scalability issues whilst our proposal has linear scalability. Furthermore, we have also illustrated that MOG players leaving or node failures does not impact our proposed architecture's scalability.

Original language	English
Title of host publication	3rd IEEE International Conference on Communication Software and Networks 2011
Publisher	IEEE
Pages	242-246
Number of pages	5
ISBN (Print)	9781612844855
DOIs	https://doi.org/10.1109/ICCSN.2011.6013584
Publication status	Published - 8 Sept 2011
Event	3rd IEEE International Conference on Communication Software and Networks 2011 - Xi'an, China Duration: 27 May 2011 → 29 May 2011

Conference

Conference	3rd IEEE International Conference on Communication Software and Networks 2011
Abbreviated title	ICCSN 2011
Country/Territory	China
City	Xi'an
Period	27/05/11 → 29/05/11

Keywords

In-Game
Multiplayer Online Game
Peer-to-Peer
RealTime Advertisement Delivery
Scalable

ASJC Scopus subject areas

Computer Networks and Communications
Software

Access to Document

10.1109/ICCSN.2011.6013584

Cite this

@inproceedings{5709de00c7a640f6a156597ec044da5e,

title = "A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer",

abstract = "Multiplayer Online Games (MOG) in-game advertisements require dynamic delivery of large images for potentially hundreds of concurrent users. We present an approach for a scalable advertisement image delivery mechanism using the BitTorrent Peer-to-Peer (P2P) protocol. Simulations were conducted comparing a client-server model and our proposed model, where each MOG player acts as a P2P node in the overall advertisement delivery system. We observed that even with 15 nodes, the client-server model exhibits scalability issues whilst our proposal has linear scalability. Furthermore, we have also illustrated that MOG players leaving or node failures does not impact our proposed architecture's scalability.",

keywords = "In-Game, Multiplayer Online Game, Peer-to-Peer, RealTime Advertisement Delivery, Scalable",

author = "Chee, \{Y. K.\} and Lim, \{Jay W. Y.\} and Lau, \{K. W.\} and Tan, \{Ian K. T.\} and Hoong, \{Poo Kuan\}",

year = "2011",

month = sep,

day = "8",

doi = "10.1109/ICCSN.2011.6013584",

language = "English",

isbn = "9781612844855",

pages = "242--246",

booktitle = "3rd IEEE International Conference on Communication Software and Networks 2011",

publisher = "IEEE",

address = "United States",

note = "3rd IEEE International Conference on Communication Software and Networks 2011, ICCSN 2011 ; Conference date: 27-05-2011 Through 29-05-2011",

}

Chee, YK, Lim, JWY, Lau, KW, Tan, IKT & Hoong, PK 2011, A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer. in 3rd IEEE International Conference on Communication Software and Networks 2011. IEEE, pp. 242-246, 3rd IEEE International Conference on Communication Software and Networks 2011, Xi'an, China, 27/05/11. https://doi.org/10.1109/ICCSN.2011.6013584

TY - GEN

T1 - A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer

AU - Chee, Y. K.

AU - Lim, Jay W. Y.

AU - Lau, K. W.

AU - Tan, Ian K. T.

AU - Hoong, Poo Kuan

PY - 2011/9/8

Y1 - 2011/9/8

N2 - Multiplayer Online Games (MOG) in-game advertisements require dynamic delivery of large images for potentially hundreds of concurrent users. We present an approach for a scalable advertisement image delivery mechanism using the BitTorrent Peer-to-Peer (P2P) protocol. Simulations were conducted comparing a client-server model and our proposed model, where each MOG player acts as a P2P node in the overall advertisement delivery system. We observed that even with 15 nodes, the client-server model exhibits scalability issues whilst our proposal has linear scalability. Furthermore, we have also illustrated that MOG players leaving or node failures does not impact our proposed architecture's scalability.

AB - Multiplayer Online Games (MOG) in-game advertisements require dynamic delivery of large images for potentially hundreds of concurrent users. We present an approach for a scalable advertisement image delivery mechanism using the BitTorrent Peer-to-Peer (P2P) protocol. Simulations were conducted comparing a client-server model and our proposed model, where each MOG player acts as a P2P node in the overall advertisement delivery system. We observed that even with 15 nodes, the client-server model exhibits scalability issues whilst our proposal has linear scalability. Furthermore, we have also illustrated that MOG players leaving or node failures does not impact our proposed architecture's scalability.

KW - In-Game

KW - Multiplayer Online Game

KW - Peer-to-Peer

KW - RealTime Advertisement Delivery

KW - Scalable

UR - https://www.scopus.com/pages/publications/80053165763

U2 - 10.1109/ICCSN.2011.6013584

DO - 10.1109/ICCSN.2011.6013584

M3 - Conference contribution

AN - SCOPUS:80053165763

SN - 9781612844855

SP - 242

EP - 246

BT - 3rd IEEE International Conference on Communication Software and Networks 2011

PB - IEEE

T2 - 3rd IEEE International Conference on Communication Software and Networks 2011

Y2 - 27 May 2011 through 29 May 2011

ER -

A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer

Abstract

Conference

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this