A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer

Y. K. Chee*, Jay W. Y. Lim, K. W. Lau, Ian K. T. Tan, Poo Kuan Hoong

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Multiplayer Online Games (MOG) in-game advertisements require dynamic delivery of large images for potentially hundreds of concurrent users. We present an approach for a scalable advertisement image delivery mechanism using the BitTorrent Peer-to-Peer (P2P) protocol. Simulations were conducted comparing a client-server model and our proposed model, where each MOG player acts as a P2P node in the overall advertisement delivery system. We observed that even with 15 nodes, the client-server model exhibits scalability issues whilst our proposal has linear scalability. Furthermore, we have also illustrated that MOG players leaving or node failures does not impact our proposed architecture's scalability.

Original languageEnglish
Title of host publication3rd IEEE International Conference on Communication Software and Networks 2011
PublisherIEEE
Pages242-246
Number of pages5
ISBN (Print)9781612844855
DOIs
Publication statusPublished - 8 Sep 2011
Event3rd IEEE International Conference on Communication Software and Networks 2011 - Xi'an, China
Duration: 27 May 201129 May 2011

Conference

Conference3rd IEEE International Conference on Communication Software and Networks 2011
Abbreviated titleICCSN 2011
Country/TerritoryChina
CityXi'an
Period27/05/1129/05/11

Keywords

  • In-Game
  • Multiplayer Online Game
  • Peer-to-Peer
  • RealTime Advertisement Delivery
  • Scalable

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Software

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