@inbook{8d209a02ba6f426c9a1d9540bff74308,
title = "A Review of Social Media Marketing on Digital Savvy Brand Shoppers",
author = "Sepideh Samadi and Imran Akhtar",
year = "2023",
month = sep,
day = "24",
doi = "10.1007/978-3-031-37164-6\_46",
language = "English",
isbn = "978-3-031-37163-9 ",
volume = "735",
pages = "641--655",
editor = "Celestine Iwendi and Zakaria Boulouard and Natalia Kryvinska",
booktitle = "Proceedings of ICACTCE'23 — The International Conference on Advances in Communication Technology and Computer Engineering",
publisher = "Springer",
}