A Review of Social Media Marketing on Digital Savvy Brand Shoppers

Sepideh Samadi; Imran Akhtar

doi:10.1007/978-3-031-37164-6_46

A Review of Social Media Marketing on Digital Savvy Brand Shoppers

Sepideh Samadi
, Imran Akhtar

School of Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Proceedings of ICACTCE'23 — The International Conference on Advances in Communication Technology and Computer Engineering
Editors	Celestine Iwendi, Zakaria Boulouard, Natalia Kryvinska
Publisher	Springer
Pages	641-655
Volume	735
ISBN (Electronic)	978-3-031-37164-6
ISBN (Print)	978-3-031-37163-9
DOIs	https://doi.org/10.1007/978-3-031-37164-6_46
Publication status	Published - 24 Sept 2023

Access to Document

10.1007/978-3-031-37164-6_46

Cite this

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title = "A Review of Social Media Marketing on Digital Savvy Brand Shoppers",

author = "Sepideh Samadi and Imran Akhtar",

year = "2023",

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volume = "735",

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A Review of Social Media Marketing on Digital Savvy Brand Shoppers. / Samadi, Sepideh; Akhtar, Imran.
Proceedings of ICACTCE'23 — The International Conference on Advances in Communication Technology and Computer Engineering. ed. / Celestine Iwendi; Zakaria Boulouard; Natalia Kryvinska. Vol. 735 Springer, 2023. p. 641-655.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - A Review of Social Media Marketing on Digital Savvy Brand Shoppers

AU - Samadi, Sepideh

AU - Akhtar, Imran

PY - 2023/9/24

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DO - 10.1007/978-3-031-37164-6_46

M3 - Chapter

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VL - 735

SP - 641

EP - 655

BT - Proceedings of ICACTCE'23 — The International Conference on Advances in Communication Technology and Computer Engineering

A2 - Iwendi, Celestine

A2 - Boulouard, Zakaria

A2 - Kryvinska, Natalia

PB - Springer

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