A Platform for Empowerment: Social Media and the Social Diffusion of the #MeToo Movement

Stephanie Nicholson; Julie McColl; Elaine L. Ritch

doi:10.1108/978-1-83909-554-220211016

A Platform for Empowerment: Social Media and the Social Diffusion of the #MeToo Movement

Stephanie Nicholson, Julie McColl, Elaine L. Ritch

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

By the end of this chapter, you should be able to demonstrate an understanding of: • The theories of diffusion. • Diffusion and social movements. • Diffusion and the #MeToo campaign.

Original language	English
Title of host publication	New Perspectives on Critical Marketing and Consumer Society
Publisher	Emerald Publishing Limited
Pages	199-208
Number of pages	10
ISBN (Electronic)	9781839095542
ISBN (Print)	9781839095573
DOIs	https://doi.org/10.1108/978-1-83909-554-220211016
Publication status	Published - 1 Mar 2021

Keywords

#MeToo
diffusion
netnography
social media
social movements
Twitter

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

Access to Document

10.1108/978-1-83909-554-220211016

Cite this

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A Platform for Empowerment: Social Media and the Social Diffusion of the #MeToo Movement

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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