We report an in-vitro pilot study to assess the ability of a new impact test machine to evaluate bond strength of orthodontic brackets to tooth enamel. A total of 37 extracted premolar teeth were bonded with APC Plus MBT Victory orthodontic brackets. Bond strength was tested using a new pendulum-based instrumented impact test machine. The maximum stress, the impact energy and interaction time required to debond the brackets were recorded. Of the total tested, 9 samples were successfully debonded with no obvious damage to the tooth surface although 28 samples fractured through the enamel and dentine. There was a statistically significant difference between the maximum stress required to debond the bracket and that required to fracture the tooth, a higher stress being required to debond the bracket. Significantly less stress was required to fracture older teeth. The high incidence of tooth fracture suggests a need to modify the impact test protocol. The lack of a simulated periodontal ligament, which is present clinically and acts as a shock absorber, may have contributed to the high failure rate, although the striking position of the pendulum also needs to be considered.