A new tool for the measurement of brand prestige

Mark Alexander Davies; M Prince

A new tool for the measurement of brand prestige

Mark Alexander Davies, M Prince

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2008
Event	7th ICORIA Conference, The European Advertising Academy - University of Antwerp, Antwerp, Belgium Duration: 27 Jun 2008 → 28 Jun 2008

Conference

Conference	7th ICORIA Conference, The European Advertising Academy
Country/Territory	Belgium
City	Antwerp
Period	27/06/08 → 28/06/08

Cite this

@conference{4ace78f86d1743cf8819fb8136cacbcc,

title = "A new tool for the measurement of brand prestige",

author = "Davies, {Mark Alexander} and M Prince",

note = "7th ICORIA Conference, The European Advertising Academy, University of Antwerp, cd-rom 978-1-84115-21-9, Session 12, No.1, Measurement 2, Brand Prestige, 27-28 June 2008 , pp 1-14 ; 7th ICORIA Conference, The European Advertising Academy ; Conference date: 27-06-2008 Through 28-06-2008",

year = "2008",

language = "English",

}

TY - CONF

T1 - A new tool for the measurement of brand prestige

AU - Davies, Mark Alexander

AU - Prince, M

N1 - 7th ICORIA Conference, The European Advertising Academy, University of Antwerp, cd-rom 978-1-84115-21-9, Session 12, No.1, Measurement 2, Brand Prestige, 27-28 June 2008 , pp 1-14

PY - 2008

Y1 - 2008

M3 - Paper

T2 - 7th ICORIA Conference, The European Advertising Academy

Y2 - 27 June 2008 through 28 June 2008

ER -