A new tool for the measurement of brand prestige

Mark Alexander Davies, M Prince

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2008
    Event7th ICORIA Conference, The European Advertising Academy - University of Antwerp, Antwerp, Belgium
    Duration: 27 Jun 200828 Jun 2008

    Conference

    Conference7th ICORIA Conference, The European Advertising Academy
    CountryBelgium
    CityAntwerp
    Period27/06/0828/06/08

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