A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development

Iain Black, Stephen Tagg

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)347-366
    JournalJournal of Marketing Management
    Volume23
    Issue number3-4
    DOIs
    Publication statusPublished - 1 Apr 2007

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