A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development

Iain Black; Stephen Tagg

doi:10.1362/026725707X196413

A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development

Iain Black, Stephen Tagg

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	347-366
Journal	Journal of Marketing Management
Volume	23
Issue number	3-4
DOIs	https://doi.org/10.1362/026725707X196413
Publication status	Published - 1 Apr 2007

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10.1362/026725707X196413

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Black, I., & Tagg, S. (2007). A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development. Journal of Marketing Management, 23(3-4), 347-366. https://doi.org/10.1362/026725707X196413

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