A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development

Iain Black; Stephen Tagg

doi:10.1362/026725707X196413

A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development

Iain Black, Stephen Tagg

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	347-366
Journal	Journal of Marketing Management
Volume	23
Issue number	3-4
DOIs	https://doi.org/10.1362/026725707X196413
Publication status	Published - 1 Apr 2007

Access to Document

10.1362/026725707X196413

Cite this

@article{7e186c93e4f645faa7222bb49ff07c76,

title = "A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development",

author = "Iain Black and Stephen Tagg",

year = "2007",

month = apr,

day = "1",

doi = "10.1362/026725707X196413",

language = "English",

volume = "23",

pages = "347--366",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor & Francis",

number = "3-4",

}

TY - JOUR

T1 - A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development

AU - Black, Iain

AU - Tagg, Stephen

PY - 2007/4/1

Y1 - 2007/4/1

U2 - 10.1362/026725707X196413

DO - 10.1362/026725707X196413

M3 - Article

VL - 23

SP - 347

EP - 366

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 3-4

ER -