| Original language | English |
|---|---|
| Pages | 199-213 |
| Number of pages | 15 |
| Publication status | Published - Jun 2001 |
| Event | 28th International Research Seminar in Marketing and Proceedings of the Fourth International Research Seminar on Marketing Communications and Consumer Behaviour - Univerite d'Aix-Marseille, Marseille, France Duration: 5 Jun 2001 → 8 Jun 2001 |
Conference
| Conference | 28th International Research Seminar in Marketing and Proceedings of the Fourth International Research Seminar on Marketing Communications and Consumer Behaviour |
|---|---|
| Country/Territory | France |
| City | Marseille |
| Period | 5/06/01 → 8/06/01 |