Original language | English |
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Pages | 199-213 |
Number of pages | 15 |
Publication status | Published - Jun 2001 |
Event | 28th International Research Seminar in Marketing and Proceedings of the Fourth International Research Seminar on Marketing Communications and Consumer Behaviour - Univerite d'Aix-Marseille, Marseille, France Duration: 5 Jun 2001 → 8 Jun 2001 |
Conference
Conference | 28th International Research Seminar in Marketing and Proceedings of the Fourth International Research Seminar on Marketing Communications and Consumer Behaviour |
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Country/Territory | France |
City | Marseille |
Period | 5/06/01 → 8/06/01 |