A creative destruction approach to replication: Implicit work and sex morality across cultures

Warren Tierney*, Jay Hardy, Charles R. Ebersole, Domenico Viganola, Elena Giulia Clemente, Michael Gordon, Suzanne Hoogeveen, Julia Haaf, Anna Dreber, Magnus Johannesson, Thomas Pfeiffer, Jason L. Huang, Leigh Ann Vaughn, Kenneth DeMarree, Eric R. Igou, Hanah Chapman, Ana Gantman, Matthew Vanaman, Jordan Wylie, Justin StorbeckMichael R. Andreychik, Jon McPhetres, Jais Adam-Troian, Culture & Work Morality Forecasting Collaboration, Eric Luis Uhlmann*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

22 Citations (Scopus)
5 Downloads (Pure)


How can we maximize what is learned from a replication study? In the creative destruction approach to replication, the original hypothesis is compared not only to the null hypothesis, but also to predictions derived from multiple alternative theoretical accounts of the phenomenon. To this end, new populations and measures are included in the design in addition to the original ones, to help determine which theory best accounts for the results across multiple key outcomes and contexts. The present pre-registered empirical project compared the Implicit Puritanism account of intuitive work and sex morality to theories positing regional, religious, and social class differences; explicit rather than implicit cultural differences in values; self-expression vs. survival values as a key cultural fault line; the general moralization of work; and false positive effects. Contradicting Implicit Puritanism's core theoretical claim of a distinct American work morality, a number of targeted findings replicated across multiple comparison cultures, whereas several failed to replicate in all samples and were identified as likely false positives. No support emerged for theories predicting regional variability and specific individual-differences moderators (religious affiliation, religiosity, and education level). Overall, the results provide evidence that work is intuitively moralized across cultures.

Original languageEnglish
Article number104060
JournalJournal of Experimental Social Psychology
Early online date3 Dec 2020
Publication statusPublished - Mar 2021


  • Culture
  • Falsification
  • Implicit social cognition
  • Priming
  • Replication
  • Theory testing
  • Work values

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science


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