A conceptual action plan for reducing environmental pollution through sustainable clothing purchase intention and behavior: A systematic review

Zahoor Ur Rehman*, Muhammad Saeed Shahbaz, Noor Aslinda Abu Seman, Muhammad Shujaat Mubarik

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

Environmental pollution caused by apparel production and consumption is rapidly capturing public attention and has formed positive intentions towards sustainable apparel purchasing; however, this increase in interest and positive intentions has not resulted in the increase of actual purchase behaviors towards sustainable apparel. The purpose of this review is to identify and explain all of the major drivers and barriers of sustainable apparel consumption. This study systematically reviewed 33 empirical studies on sustainable apparel purchase intention and behavior from 2016 to 2020. The review found and described a variety of prevalent motivations, facilitators, and barriers influencing purchasing decisions about sustainable clothing and suggesting potential reasons for documented inconsistencies in purchase behavior. All these factors are grouped and discussed in two categories that are product-related attributes and individual-related attributes.

Original languageEnglish
Title of host publicationAntecedents and Outcomes of Employee-Based Brand Equity
PublisherIGI Global
Pages219-242
Number of pages24
ISBN (Electronic)9781668436233
ISBN (Print)9781668436219
DOIs
Publication statusPublished - 17 Jun 2022

ASJC Scopus subject areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

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