A comparative study of Electrolux's marketing strategies in Hungary and in Britain

K Illes, A H Clarkson

    Research output: Contribution to conference › Paper

    Original languageEnglish
    Publication statusPublished - 1997
    EventInternational Marketing: New Frontiers and New Tendencies Conference - Montpellier, France
    Duration: 13 Oct 1997 → 19 Oct 1997

    Conference

    ConferenceInternational Marketing: New Frontiers and New Tendencies Conference
    Country/TerritoryFrance
    CityMontpellier
    Period13/10/97 → 19/10/97

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