| Original language | English |
|---|---|
| Title of host publication | Contemporary Developments in Marketing |
| Volume | ESKA 1999 |
| Publication status | Published - 1998 |
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'A Comparative Study of Electrolux's Marketing Strategies in Hungary and in Britain'
- K Illes
- , A H Clarkson
Research output: Chapter in Book/Report/Conference proceeding › Chapter