'A Comparative Study of Electrolux's Marketing Strategies in Hungary and in Britain'

K Illes, A H Clarkson

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationContemporary Developments in Marketing
    VolumeESKA 1999
    Publication statusPublished - 1998

    Cite this

    Illes, K., & Clarkson, A. H. (1998). 'A Comparative Study of Electrolux's Marketing Strategies in Hungary and in Britain'. In Contemporary Developments in Marketing (Vol. ESKA 1999)