A comparative study of Electrolux's marketing strategies in Hungary and in Britain

K Illes, A H Clarkson

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 1997
    EventInternational Marketing: New Frontiers and New Tendencies Conference - Montpellier, France
    Duration: 13 Oct 199719 Oct 1997

    Conference

    ConferenceInternational Marketing: New Frontiers and New Tendencies Conference
    CountryFrance
    CityMontpellier
    Period13/10/9719/10/97

    Cite this

    Illes, K., & Clarkson, A. H. (1997). A comparative study of Electrolux's marketing strategies in Hungary and in Britain. Paper presented at International Marketing: New Frontiers and New Tendencies Conference, Montpellier, France.
    Illes, K ; Clarkson, A H. / A comparative study of Electrolux's marketing strategies in Hungary and in Britain. Paper presented at International Marketing: New Frontiers and New Tendencies Conference, Montpellier, France.
    @conference{844df187352246a588ab09b4a775cf77,
    title = "A comparative study of Electrolux's marketing strategies in Hungary and in Britain",
    author = "K Illes and Clarkson, {A H}",
    year = "1997",
    language = "English",
    note = "International Marketing: New Frontiers and New Tendencies Conference ; Conference date: 13-10-1997 Through 19-10-1997",

    }

    Illes, K & Clarkson, AH 1997, 'A comparative study of Electrolux's marketing strategies in Hungary and in Britain' Paper presented at International Marketing: New Frontiers and New Tendencies Conference, Montpellier, France, 13/10/97 - 19/10/97, .

    A comparative study of Electrolux's marketing strategies in Hungary and in Britain. / Illes, K; Clarkson, A H.

    1997. Paper presented at International Marketing: New Frontiers and New Tendencies Conference, Montpellier, France.

    Research output: Contribution to conferencePaper

    TY - CONF

    T1 - A comparative study of Electrolux's marketing strategies in Hungary and in Britain

    AU - Illes, K

    AU - Clarkson, A H

    PY - 1997

    Y1 - 1997

    M3 - Paper

    ER -

    Illes K, Clarkson AH. A comparative study of Electrolux's marketing strategies in Hungary and in Britain. 1997. Paper presented at International Marketing: New Frontiers and New Tendencies Conference, Montpellier, France.