A comparative study of Electrolux's marketing strategies in Hungary and in Britain

K Illes, A H Clarkson

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 1997
    EventInternational Marketing: New Frontiers and New Tendencies Conference - Montpellier, France
    Duration: 13 Oct 199719 Oct 1997

    Conference

    ConferenceInternational Marketing: New Frontiers and New Tendencies Conference
    CountryFrance
    CityMontpellier
    Period13/10/9719/10/97

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