A comparative study of Electrolux's marketing strategies in Hungary and in Britain

K Illes, A H Clarkson

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 1997
    EventInternational Marketing: New Frontiers and New Tendencies Conference - Montpellier, France
    Duration: 13 Oct 199719 Oct 1997

    Conference

    ConferenceInternational Marketing: New Frontiers and New Tendencies Conference
    CountryFrance
    CityMontpellier
    Period13/10/9719/10/97

    Cite this

    Illes, K., & Clarkson, A. H. (1997). A comparative study of Electrolux's marketing strategies in Hungary and in Britain. Paper presented at International Marketing: New Frontiers and New Tendencies Conference, Montpellier, France.