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Yvonne McLaren-Hankin


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Personal profile

Research interests

Yvonne's research interests lie in the area of business communication and particularly in the investigation of linguistic, textual and pragmatic features of business genres in English and French. She has published on these topics and presented at many international conferences. Yvonne also supervises PhD theses in related areas across a range of languages.

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banking Social Sciences
stakeholder Social Sciences
bank Social Sciences
customer Social Sciences
trustworthiness Social Sciences
scandal Social Sciences
complaint Social Sciences
financial crisis Social Sciences

Research Output 2000 2019

Rebuilding Trust in the Banking Sector: Engaging with Readers in Corporate Press Releases

McLaren-Hankin, Y., 2019, Engagement in Professional Genres. Sancho Guinda, C. (ed.). John Benjamins Publishing Company, p. 87-100 14 p. (Pragmatics & Beyond New Series).

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)


Shaping the corporate reputation of PowderJect Pharmaceuticals plc : a text-based analysis

McLaren-Hankin, Y. & Gurau, C., 28 Aug 2009, New Approaches to Discourse and Business Communication. Ramallo, F. F., Lorenzo, A. M., Rodriguez-Yanez, X. P. & Cap, P. (eds.). Basingstoke: Palgrave Macmillan, p. 102-115

Research output: Chapter in Book/Report/Conference proceedingChapter

data analysis

Conflicting representations in business and media texts: The case of PowderJect Pharmaceuticals plc

McLaren-Hankin, Y., Jun 2007, In : Journal of Pragmatics. 39, 6, p. 1088-1104 17 p.

Research output: Contribution to journalArticle

Press Releases