Personal profile

Research interests

Yvonne's research interests lie in the area of business communication and particularly in the investigation of linguistic, textual and pragmatic features of business genres in English and French. She has published on these topics and presented at many international conferences. Yvonne also supervises PhD theses in related areas across a range of languages.

Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 42 Similar Profiles
text Social Sciences
pharmaceutical Social Sciences
analysis Social Sciences
enterprise Social Sciences
press Social Sciences
industry Earth & Environmental Sciences
writer Social Sciences
representation Social Sciences

Research Output 2000 2009

Shaping the corporate reputation of PowderJect Pharmaceuticals plc : a text-based analysis

McLaren-Hankin, Y. & Gurau, C. 28 Aug 2009 New Approaches to Discourse and Business Communication. Ramallo, F. F., Lorenzo, A. M., Rodriguez-Yanez, X. P. & Cap, P. (eds.). Basingstoke: Palgrave Macmillan, p. 102-115

Research output: Chapter in Book/Report/Conference proceedingChapter

pharmaceutical
reputation
text
analysis
press
statement
function
enterprise
data

Conflicting representations in business and media texts: The case of PowderJect Pharmaceuticals plc

McLaren-Hankin, Y. Jun 2007 In : Journal of Pragmatics. 39, 6, p. 1088-1104 17 p.

Research output: Contribution to journalArticle

press
enterprise
biotechnology
drug
scandal
biotechnology
pharmaceutical
image
representation
text