Research output per year
Research output per year
Personal profile
Research interests
Yvonne's research interests lie in the area of business communication and particularly in the investigation of linguistic, textual and pragmatic features of business genres in English and French. She has published on these topics and presented at many international conferences. Yvonne also supervises PhD theses in related areas across a range of languages.
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Rebuilding Trust in the Banking Sector: Engaging with Readers in Corporate Press Releases
McLaren-Hankin, Y., 2019, Engagement in Professional Genres. Sancho Guinda, C. (ed.). John Benjamins Publishing Company, p. 87-100 14 p. (Pragmatics & Beyond New Series).Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
5 Citations (Scopus) -
Shaping the corporate reputation of PowderJect Pharmaceuticals plc : a text-based analysis
McLaren-Hankin, Y. & Gurau, C., 28 Aug 2009, New Approaches to Discourse and Business Communication. Ramallo, F. F., Lorenzo, A. M., Rodriguez-Yanez, X. P. & Cap, P. (eds.). Basingstoke: Palgrave Macmillan, p. 102-115Research output: Chapter in Book/Report/Conference proceeding › Chapter
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'We expect to report on significant progress in our product pipeline in the coming year': Hedging forward-looking statements in corporate press releases
McLaren-Hankin, Y., Oct 2008, In: Discourse Studies. 10, 5, p. 635-654 20 p.Research output: Contribution to journal › Article › peer-review
26 Citations (Scopus) -
Conflicting representations in business and media texts: The case of PowderJect Pharmaceuticals plc
McLaren-Hankin, Y., Jun 2007, In: Journal of Pragmatics. 39, 6, p. 1088-1104 17 p.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
Corporate image in the British biotechnology sector: A text-based study of representations of PowderJect Pharmaceuticals plc
McLaren-Hankin, Y., Apr 2003, p. 205-220. 16 p.Research output: Contribution to conference › Paper