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Yvonne McLaren


  • EH14 4AS

    United Kingdom


Research output per year

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Fingerprint Dive into the research topics where Yvonne McLaren is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Research Output

  • 1 Article
  • 1 Literature review

Corporate reputations in UK biotechnology: An analysis of on-line 'company profile' texts

Gurãu, C. & McLaren, Y., Dec 2003, In : Journal of Marketing Communications. 9, 4, p. 241-256 16 p.

Research output: Contribution to journalLiterature review

  • 9 Citations (Scopus)
  • 5 Citations (Scopus)