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Yvonne McLaren

Dr

20012003
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Fingerprint Dive into the research topics where Yvonne McLaren is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Corporate reputation Business & Economics
Biotechnology Business & Economics
Communication Business & Economics
Politeness Arts & Humanities
Brochures Arts & Humanities
Writer Arts & Humanities
Corporate communications Business & Economics
Communication channels Business & Economics

Research Output 2001 2003

  • 1 Article
  • 1 Literature review

Corporate reputations in UK biotechnology: An analysis of on-line 'company profile' texts

Gurãu, C. & McLaren, Y., Dec 2003, In : Journal of Marketing Communications. 9, 4, p. 241-256 16 p.

Research output: Contribution to journalLiterature review

Communication
Corporate reputation
Biotechnology
Biotechnology firms
Internet technology
Politeness
Writer
Brochures
Face Threatening Acts
Reader