Dr. Jessica Sze Yin Ho is the Head of Department for Marketing and Operations at Edinburgh Business School (EBS), School of Social Science (SoSS) at the Malaysia campus. She joined HWUM in 2020 and has held key positions in the school, including Associate Director of Learning and Teaching for SoSS and Programme Director for MA(Hons) Marketing at the Malaysia campus. Dr. Ho brings over 20 years of teaching and research expertise. She received Malaysia’s National Outstanding Educator Award in 2022 for her remarkable contributions. She serves on external examining and national accreditation panels for institutions, both locally and internationally. As a Senior Fellow of the Higher Education Academy (SFHEA), she also regularly mentors colleagues pursuing the Postgraduate Certificate in Teaching and Learning and fellowship applications with AdvanceHE. 

Prior to joining the academia, Dr. Ho gained extensive experience in sales and marketing, working with multinational organizations and serving clients across Japan, Europe, and Asia. Driven by a passion for bridging the gap between industry and academia, she actively engages in government and industry-funded research, with a focus on marketing and talent management, fostering meaningful connections between education and the business world.

Her research interests include areas in Digital Marketing, Online Consumers Behaviour & Sustainable Consumption Behaviour in emerging markets. She also actively participates in renowned world ranked marketing conferences, i.e. American Marketing Association (AMA) Conference, European Marketing Association Conference (EMAC), Australia and New Zealand Marketing Association Conference (ANZMAC), as well as Global Marketing Conference (GMC). She has received several Best Paper Awards and Excellent Constructive Reviewer Awards internationally.

Outside of work, she is passionate about giving back to the community through charitable and educational initiatives. In her free time, she finds joy in cooking for family and friends and has a deep passion for traveling, drawn to the rich stories that different cultures tell.

Research interests: livestream marketing, digital marketing, social media marketing (tiktok/facebook), e-commerce, technology adoption, service quality delivery, sustainable consumption, green consumption/behaviour, and quality in higher education. 

Area of expertise:  digital marketing, social media marketing, online consumer behaviour, service quality, sustainable consumption, and higher education quality. 

Research methods expertise: quantitative methods, qualitative methods, focus groups, interviews, and surveys.

Interdisciplinary Studies: Marketing and Technology Adoption, and Computer and Human Behaviour

Associate Head, Department of Marketing and Operations, Edinburgh Business School, School of Social Sciences, HWUM (2024-current)

Programme Director, MA (Hons) Marketing, Edinburgh Business School, School of Social Sciences, HWUM (2022-current)

Research Ethics Committee, Department of Marketing and Operations, Edinburgh Business School, School of Social Sciences, HWU (2024-current)

School Studies Committee, Edinburgh Business School, School of Social Sciences, HWU (2024-2025)

Associate Director of Teaching and Learning, Edinburgh Business School, HWUM (2020-2021) & (2022-2023)

Grant Agency: MOHE (FRGS)
Research Title: A Novel Extension of the Positive-Emotion-Resilience-Self Efficacy (PERCE) Psychology Model to Mitigate Consumer Deprivation: A Collaborative Study Across Malaysia, UK and China.    
Ho Sze Yin Jessica (Heriot-Watt University Malaysia), Research Members: Ke Guek Nee (Heriot-Watt University Malaysia) and Stephen Carter (Heriot-Watt University, UK)
Research Fund Period:  1 Oct 2023 – 30 Sept 2026

Grant Agency: Wawasan Open University, Malaysia
Research Title: Social Media: Engaging the Digital Generation – A Comparative Analysis of Museum in Malaysia
Pei Mey Lau (Wawasan Open University), Research Members: Ho Sze Yin Jessica (Heriot-Watt University Malaysia) and Padma Pillai (Sunway University)
Research Fund Period:  1 Oct 2023 – 31 Dec 2025

Grant Agency: Wawasan Open University
Research Title: Social Media for Museum Heritage Promotion: Riding the Waves of ‘TikTok’
Research Lead: Pei Mey Lau
Pei Mey Lau (Wawasan Open University), Research Members: Ho Sze Yin Jessica (Heriot-Watt University Malaysia) and Padma Pillai (Sunway University)
Research Fund Period:  1 July 2022 – 30 June 2023

Grant Agency: MOHE (FRGS)
Research Title: Developing a model of cyberloafing, socially responsible HRM practices, and extra‐role performance among knowledge workers in Malaysia
Research Lead: Koay Kian Yeik (Sunway University), Soh Chin Hooi (Multimedia University), Ong Lai Teik Derek (Sunway University), Ho Sze Yin Jessica (Heriot-Watt University Malaysia), and Lim Kim Geok (National University of Singapore). 
Research Fund Period: 7 Sept 2021 – 7 Sept 2024

Grant Agency: Sunway University (Internal grant)
Research Title: Role of Emotions and Attitude in Sustainable Consumption
Jessica Sze Yin Ho, Prof. Sanjaya S. Gaur and Chuah Cindy 
Research Fund Period: Jan-Dec 2020

Grant Agency: Sunway University (Internal grant)
Research Title: Emotional Cues and Desire to Use Augmented Reality Apps For Consumer Product Marketing
Jessica Sze Yin Ho, Prof. Sanjaya S. Gaur and Soon Pei Shan
Research Fund Period: Jan-Dec 2019
 
Grant Agency: MOHE (FRGS)
Research Title: Creating a Structural Equation Model of Team Leader Competencies in High-Performance Customer Service Environments 
Dr. Alan G. Downe (University Teknologi Petronas), Research Members: Dr. Azrai B. Adbullah (University Teknologi Petronas), Dr. Siew-Phaik Loke (UITM), Jessica Sze Yin HO (Sunway University), Bryan Joseph Fernandez (SRG Asia)
Research Fund Period: 2011

Grant Agency: Manpower Staffing Services (M) Sdn. Bhd.
Research Title: The Agenda for the New Service Workforce
Dr. Alan G. Downe (University Teknologi Petronas), Dr. Siew-Phaik Loke & Jessica Sze Yin Ho (Multimedia University)
Research Fund Period: 2008