Swapnesh Masrani


  • EH14 4AS

    United Kingdom

Accepting PhD Students

PhD projects

Interested in supervising PhD students in management history, strategic management, and family business.

Willing to speak to media


Research output per year

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Personal profile


Dr Swapnesh Masrani is the Director of Undergraduate Taught Programmes at the Edinburgh Business School, Heriot Watt University. Prior to joining the University, he worked at the University of Stirling where he was the Deputy Director of the MBA.

A member of the School’s Strategy and Enterprise group, Swapnesh teaches at the post-graduate and undergraduate level in Strategic Management, Business Research Methods, and Business Models- having previously also taught International Business, Managing in Emerging Markets, and Managing Family Business.

His research interest is in Strategic Management and Business & Management History. His particular interests are in evolution of management practice in India during 20th century, history of management education, and family business. To understand these he has used capabilities approach, path dependency, and institutional theory.  He has published in leading journals such as Business History, British Journal of Management, and Critical Perspectives on Accounting. He is also the co-editor of soon to be published Special Issue in Business History titled: The Rise of Indian Business in the Global Context in the Twentieth Century: a Review and Introduction. Swapnesh is also a frequent contributor to The Conversation.

He completed his PhD from the University of St-Andrews on the decline of the Dundee’s jute industry.

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Research Output

The rise of Indian business in the global context in the twentieth century: A review and introduction

Masrani, S. K., Morelli, C. J. & Bagchi, A. K., 19 Aug 2020, In : Business History.

Research output: Contribution to journalArticle

  • Getting together, living together, thinking together: Management Development at Tata Sons 1940-1960

    Masrani, S., Perriton, L. & McKinlay, A., 7 May 2018, In : Business History.

    Research output: Contribution to journalArticle

    Open Access
  • 2 Citations (Scopus)
    6 Downloads (Pure)

    Strategic responses to low-cost competition: Technological lock-in in the Dundee jute industry

    Masrani, S., McKiernan, P. & McKinlay, A., 30 Sep 2018, In : Business History.

    Research output: Contribution to journalArticle

    Open Access
  • 5 Downloads (Pure)

    Storytelling and the scenario process: Understanding success and failure

    Bowman, G., MacKay, R. B., Masrani, S. & McKiernan, P., May 2013, In : Technological Forecasting and Social Change. 80, 4, p. 735-748 14 p.

    Research output: Contribution to journalArticle

  • 44 Citations (Scopus)

    Press / Media