Sepideh Samadi

Dr.

  • PO Box 294345
    Dubai International Academic City
    Dubai

    United Kingdom

20182023

Research activity per year

Personal profile

Biography

Dr. Sepideh Samadi is the Director of the MA Marketing (Hons) Program and a course leader, teaching undergraduate and postgraduate courses at Edinburg Business School, Heriot-Watt University. As a marketing professor, she focuses on enhancing pedagogical practices, managing courses, and fostering student engagement. Dr. Sepideh also supervises undergraduate and postgraduate students in their research dissertations. Her area of specialization is in Marketing Psychology, Digital Marketing, and Consumer Behavior on Digital Platforms. She has published research papers in these areas, contributing to well-known local and international conferences and journals.
Dr. Sepideh has over 10 years of experience in higher education institutions across the UAE, working within American, British, Indian, and Australian education systems. During this time, she served as a lecturer, career advisor, and head of faculty professional development. Besides working in educational institutions, she gained experience as a Marketing Coordinator at Sony Mobile, an international organization in UAE, where she developed expertise in corporate marketing strategies and practices in a global setting before pursuing her master’s degree and entering the world of academia. This diverse experience has equipped her with a comprehensive understanding of university operations and corporate marketing strategies.
Beyond her academic and professional achievements, Dr. Sepideh is a TEDx speaker, where she shares insights from her real-life experiences in a talk centered on sustainability and the concept of "recycling thoughts." Additionally, she is a skilled pianist and previously provided private piano lessons during her youth before transitioning into the education sector as a lecturer. This unique blend of expertise allows her to view marketing studies as both a science and an art.

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