Personal profile
Biography
Dr. Sean Lochrie is an Associate Professor in Marketing in the Edinburgh Business School at Heriot-Watt University Dubai Campus. In the department, Sean’s also holds the role of the Deputy Associate Executive Dean (Education & Student life) Dubai.
Sean’s research interests focus on management and marketing perspectives within the tourism, leisure, and cultural heritage industries. He has published research in several journals including the International Journal of Contemporary Hospitality Management, Journal of Marketing Management, Tourism Recreation Research, Journal of Travel & Tourism Marketing, and the Services Industries Journal.
Sean delivers several undergraduate and postgraduate courses across the school. This includes Research Philosophy and Practice, and Leisure Marketing. He is also the Undergraduate Honours Year Dissertation coordinator.
Sean is also a member of various school and university groups such as the School Studies Committee, the Learning and Teaching Operations Group, the Learning and Teaching Strategy Committee, and the Learning Teaching and Enhancement Fourm.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth
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Collaborations and top research areas from the last five years
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Proposing Artificial Intelligence Integration in University Finance Curricula
Stevenson, A., Kandil, T., Lochrie, S., Janjusevic, J., ElHout, R. & Pheiffer, G., 11 Sept 2025.Research output: Contribution to conference › Paper › peer-review
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Upgrading staff development: For academics by academics
Robson, F., Glasgow, S., Lochrie, S. & Northway, V., 25 May 2025.Research output: Contribution to conference › Paper › peer-review
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International Advertising and Communications
Taheri, B. & Lochrie, S., Nov 2024, Marketing Communications: An advertising, promotion and brand perspective. Taheri, B. & Shaker, H. (eds.). 2nd ed. Goodfellow Publishers, p. 213-228 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Committed to conservation: Tourism in developed and developing contexts
Cordina, R., Gannon, M., Taheri, B., Okumus, F. & Lochrie, S., Mar 2022, In: International Journal of Tourism Research. 24, 2, p. 323-336 14 p.Research output: Contribution to journal › Article › peer-review
8 Link opens in a new tab Citations (Scopus) -
Kandovan Troglodyte Village: A Functioning Cultural Heritage Experience
Gannon, M. J., Cordina, R., Lochrie, S., Taheri, B. & Okumus, F., 2019, Experiencing Persian Heritage: Perspectives and Challenges. Correia, A., Kozak, M. & Rodrigues, A. I. (eds.). Emerald Group Holdings Ltd., Vol. 10. p. 117-134 18 p. (Bridging Tourism Theory and Practice; vol. 10).Research output: Chapter in Book/Report/Conference proceeding › Chapter
4 Link opens in a new tab Citations (Scopus)
Prizes
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Best Overall Paper
Lochrie, S. (Recipient), O'Gorman, K. D. (Recipient) & Taheri, B. (Recipient), 8 Nov 2014
Prize: Prize (including medals and awards)
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Global Values Champion - Collaborate
Fadel, L. (Recipient), Lochrie, S. (Recipient) & Ng, L. L. (Recipient), 10 Jun 2021
Prize: Prize (including medals and awards)
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The Traditional Marketplace: Serious leisure and recommending authentic travel
Curran, R. W. F. A. (Recipient), Baxter, I. W. F. (Recipient), Collinson, E. (Recipient), Taheri, B. (Recipient), Gannon, M. J. (Recipient), Lochrie, S. (Recipient), Thompson, J. (Recipient) & Yalinay, O. (Recipient), 2018
Prize: Prize (including medals and awards)
Activities
- 2 Participation in conference
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24th Annual EurOMA Conference 2017
Curran, R. W. F. A. (Member of programme committee), Lochrie, S. (Member of programme committee), O'Gorman, K. D. (Member of programme committee) & Taheri, B. (Member of programme committee)
1 Jul 2017 → 5 Jul 2017Activity: Participating in or organising an event › Participation in conference
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Heritage, Tourism and Hospitality International Conference 2014
Lochrie, S. (Speaker), Curran, R. W. F. A. (Speaker), O'Gorman, K. D. (Speaker) & Taheri, B. (Speaker)
6 Nov 2014 → 8 Nov 2014Activity: Participating in or organising an event › Participation in conference
Press/Media
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Modern Technology Shapes the Tourism and Hospitality Sector in the Emirates
10/01/25
1 Media contribution
Press/Media: Other
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The Technology and Processes Shaping the Hospitality Industry
8/01/25
1 Media contribution
Press/Media: Other
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UAE Leads Global Sports Tourism with Sustainable Legacy and Exceptional Experiences
6/11/24
1 Media contribution
Press/Media: Other
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UAE Strengthens its Position as a Preferred Global Destination for Events and Weddings
2/10/24
1 Media contribution
Press/Media: Other