Research output per year
Research output per year
Search results
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2024
Branding and Brand Communications
Curran, R. W. F. A. & Taheri, B., Dec 2024, Marketing Communications: An advertising, promotion and brand perspective. Taheri, B. & Shaker, H. (eds.). 2nd ed. Oxford: Goodfellow Publishers, p. 97-119 23 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2018
Global board games project: A cross-border entrepreneurship experiential learning initiative
Arroteia, N., Curran, R., Blesa, A., Ripollés, M. & Musteen, M., 2018, Enterprising Education in UK Higher Education: Challenges for Theory and Practice. Mulholland, G. & Turner, J. (eds.). 1st ed. London: Routledge, p. 70-91 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2 Citations (Scopus) -
2017
Branding and Brand Communications
Curran, R. & Taheri, B., 2017, Marketing communications: An advertising, promotion and branding perspective. Goodfellow Publishers, p. 93-112 20 p. (Global Management Series).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2016
Business Organizations: The Internal Environment
McFarlane, J. & Curran, R., Jan 2016, Enterprise and Its Business Environment. Goodfellow PublishersResearch output: Chapter in Book/Report/Conference proceeding › Chapter