20172019
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Research Output 2017 2019

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Article
2019

Green food product purchase intention: Factors influencing Malaysian consumers

Yogananda, A. P. Y. & Balakrishnan Nair, P., 28 Jun 2019, In : Pertanika Journal of Social Sciences and Humanities. 27, 2, p. 1131-1144 14 p.

Research output: Contribution to journalArticle

Open Access
purchase
food
Malaysia
consciousness
health
2018

Mall patronage: Dimensions of attractiveness in Urban context

Wong, S. C. & Nair, P. B., 1 Apr 2018, In : International Journal of Business and Society. 19, 2, p. 281-294 14 p.

Research output: Contribution to journalArticle

Shopping mall
Patronage
Attractiveness
Mall
Malaysia
2017

Crowdfunding in Russia: A thematic analysis of funder motives

Kovshova, L. & Nair, P. B., 17 Apr 2017, In : Global Business and Economics Review. 19, 3, p. 256-275 20 p.

Research output: Contribution to journalArticle

Thematic analysis
Russia
Entrepreneurs
Participation
Sufficiency
Strategic CSR
Financial performance
Stakeholders
Industry
Added value