Research output per year
Research output per year
Search results
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2023
Market Attitude Towards Genetically-Modified Food Products: A developing economy perspective
Seetul, Y. & Nair, P. B., 2023, Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation. IGI Global, p. 55-77 23 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2022
Embracing Hybridity: A Business Model Innovation for Sustainable Social Enterprises
Nair, P. B., 19 Dec 2022, In: International Journal of Business and Society. 23, 3, p. 1600-1617 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)210 Downloads (Pure) -
2021
Social Media Influencers and Electronic Word of Mouth: The Communication Impact on Restaurant Patronizing
Azim, R. & Nair, P. B., Dec 2021, In: Journal of Content, Community and Communication. 14, 8, p. 46-56 11 p.Research output: Contribution to journal › Article › peer-review
Open Access6 Citations (Scopus) -
2019
Green food product purchase intention: Factors influencing Malaysian consumers
Yogananda, A. P. Y. & Balakrishnan Nair, P., 28 Jun 2019, In: Pertanika Journal of Social Science and Humanities. 27, 2, p. 1131-1144 14 p.Research output: Contribution to journal › Article › peer-review
Open Access16 Citations (Scopus) -
2018
Mall patronage: Dimensions of attractiveness in Urban context
Wong, S. C. & Nair, P. B., 1 Apr 2018, In: International Journal of Business and Society. 19, 2, p. 281-294 14 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
2017
Crowdfunding in Russia: A thematic analysis of funder motives
Kovshova, L. & Nair, P. B., 17 Apr 2017, In: Global Business and Economics Review. 19, 3, p. 256-275 20 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Strategic CSR, reputational advantage and financial performance: A framework and case example
Balakrishnan Nair, P. & Wahh, R. W. B., 12 Apr 2017, In: World Review of Science, Technology and Sustainable Development. 13, 1, p. 37-55 19 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus)