Personal profile
Profile Summary
Dr. Praveen holds three post graduate qualifications in various management disciplines, along with a PhD, enabling him to bring a multidisciplinary perspective to business issues in the classroom. He is a Senior Fellow of the HEA and has extensive experience in teaching, research and academic administration at reputable universities in Auatraia, the UK and and Malaysia. His cross cultural experience allows him to effectively engage with peers and students from diverse backgrounds. Committed to academic integrity, Praveen focuses on shaping students holistically, preparing them for both industry and society.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
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From Resource-Based to Capability-Based Approach: Reframing the Social Enterprise’s Poverty Intervention Perspective
Balakrishnan Nair, P., 5 May 2026, Proceedings of the 8th International Conference on Corporate Social Responsibility and Sustainable Development. Springer, Vol. 2. p. 1-13 13 p. (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Understanding Modern Slavery in Today’s Business Landscape
Sidhu, A. M. & Nair, P., 2026, Combatting Modern Slavery: A Global Perspective. Sharma, P., Trakic, A. & Tajuddin, H. H. A. (eds.). Springer, p. 231-245 15 p. (Sustainable Development Goals Series; vol. 16).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Reimagining Seettu: A Social Enterprise Framework for Indigenous Finance-Led Credit Building in Sri Lanka’s Underserved Communities
Balakrishnan Nair, P., 2 Sept 2025.Research output: Contribution to conference › Paper › peer-review
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Social Media Influencer Driven Scarcity Messages and ‘Fear of Missing Out’: A Psycho-Marketing Analysis of its Impact on Gen Z’s Purchase Intentions.
Balakrishnan Nair, P., 7 Nov 2024.Research output: Contribution to conference › Abstract › peer-review
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Market Attitude Towards Genetically-Modified Food Products: A developing economy perspective
Seetul, Y. & Nair, P. B., 2023, Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation. IGI Global, p. 55-77 23 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review