Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Research output
- 6 Article
-
Embracing Hybridity: A Business Model Innovation for Sustainable Social Enterprises
Nair, P. B., 19 Dec 2022, In: International Journal of Business and Society. 23, 3, p. 1600-1617 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Downloads (Pure) -
Social Media Influencers and Electronic Word of Mouth: The Communication Impact on Restaurant Patronizing
Azim, R. & Nair, P. B., Dec 2021, In: Journal of Content, Community and Communication. 14, 8, p. 46-56 11 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Citations (Scopus) -
Green food product purchase intention: Factors influencing Malaysian consumers
Yogananda, A. P. Y. & Balakrishnan Nair, P., 28 Jun 2019, In: Pertanika Journal of Social Science and Humanities. 27, 2, p. 1131-1144 14 p.Research output: Contribution to journal › Article › peer-review
Open Access6 Citations (Scopus) -
Mall patronage: Dimensions of attractiveness in Urban context
Wong, S. C. & Nair, P. B., 1 Apr 2018, In: International Journal of Business and Society. 19, 2, p. 281-294 14 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Crowdfunding in Russia: A thematic analysis of funder motives
Kovshova, L. & Nair, P. B., 17 Apr 2017, In: Global Business and Economics Review. 19, 3, p. 256-275 20 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)