20172019
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Fingerprint Dive into the research topics where Praveen Balakrishnan Nair is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

purchase Social Sciences
food Social Sciences
Malaysia Social Sciences
consciousness Social Sciences
health Social Sciences
behavioral norm Social Sciences
behavioral research Social Sciences
behavior model Social Sciences

Research Output 2017 2019

Green food product purchase intention: Factors influencing Malaysian consumers

Yogananda, A. P. Y. & Balakrishnan Nair, P., 28 Jun 2019, In : Pertanika Journal of Social Sciences and Humanities. 27, 2, p. 1131-1144 14 p.

Research output: Contribution to journalArticle

Open Access
purchase
food
Malaysia
consciousness
health

Mall patronage: Dimensions of attractiveness in Urban context

Wong, S. C. & Nair, P. B., 1 Apr 2018, In : International Journal of Business and Society. 19, 2, p. 281-294 14 p.

Research output: Contribution to journalArticle

Shopping mall
Patronage
Attractiveness
Mall
Malaysia

Crowdfunding in Russia: A thematic analysis of funder motives

Kovshova, L. & Nair, P. B., 17 Apr 2017, In : Global Business and Economics Review. 19, 3, p. 256-275 20 p.

Research output: Contribution to journalArticle

Thematic analysis
Russia
Entrepreneurs
Participation
Sufficiency
Strategic CSR
Financial performance
Stakeholders
Industry
Added value