Research Output per year
Personal profile
Biography
Dr. Paul Hopkinson is Associate Professor of Marketing in the School of Social Sciences at Heriot-Watt University Dubai Campus. He is also Director of the campus’ MSc MSc International Marketing Management (with Digital Marketing) programmes. Dr. Hopkinson moved to Heriot-Watt Dubai in August 2013. He was previously at the University of Gloucestershire where he completed a PhD in Marketing and held several leadership roles, including undergraduate Director of Studies (Marketing) and MBA Programme Director. He was also a part-time member of faculty for the University of Birmingham and an external examiner for the University of Greenwich (PG Marketing programmes)
Prior to embarking on his academic career, Dr. Hopkinson held various commercial roles (Marketing Research, Product Management and Procurement) in the Aerospace and Telecommunications sectors and ran a distribution business specializing in engineering supplies. He has undertaken training and consultancy work for a variety of clients, including the Routes to Market Association (Via International), ADNATCO, Krone (UK) Technique Ltd (now CommScope).
Dr. Hopkinson is an experienced doctoral supervisor and examiner, with students based in UK, German, France, Switzerland and Dubai working in areas of social media and customer engagement, buyer-seller and salesperson-customer relationships and B2B marketing and branding.
Research interests
Dr. Hopkinson's research interests lie principally in the areas of relationship marketing and the management of customer and intermediary relationships. His research focuses on the management of independent channels of distribution in the financial services sector and has examined, for example: the nature and role of commitment in relationship maintenance; the dimensions, determinants and consequences of relationship quality; and the barriers to successful channel management.
Dr. Hopkinson is also interested in aspects of responsible marketing and business practice and has been involved in several initiatives seeking to promote responsible management education, including UN PRME, the UN and EFMD backed Globally Responsible Leadership Initiative (GRLI) and the 50+20 Education for the World project.
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Co Author Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Exploring the Use of AI to Manage Customer Relationship
Hopkinson, P., Perez-Vega, R. & Singhal, A., 2 Jul 2018, Proceedings of the 51st Academy of Marketing Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open Access
File
92
Downloads
(Pure)
Fundamentals of Marketing
McKay, G., Hopkinson, P. & Ng, L. H., Mar 2018, Oxford, UK: Goodfellow Publishers. (Global Management Series)Research output: Book/Report › Book
Marketing in Transition: Harnessing technology whilst embracing sustainability and traditional values
Hopkinson, P. J., Mar 2018, Fundamentals of Marketing. Oxford, UK: Goodfellow Publishers, p. 209-232 (Global Management Series).Research output: Chapter in Book/Report/Conference proceeding › Chapter
4
Citations
(Scopus)
Measuring and Managing the Relationship Quality of Social Media based customer relationships
Singhal, A., Hopkinson, P., Fattah, S. & Perez-Vega, R., 2018, Proceedings of 5th European Conference on Social Media. Cunnane, V. & Corcoran, N. (eds.). ACPI, p. 283-290 8 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
A time comes when silence becomes betrayal: the Indian expatriate perspective of social marketing
Framroze, K., Verhoeven, H., Hopkinson, P. & Mashood, N., 8 Aug 2017, In : International Journal of Sustainable Society. 9, 1, p. 94-117 24 p.Research output: Contribution to journal › Article
Activities
9th CET (Customer Engagement Technology) Conference Middle East
Paul Hopkinson (Speaker)
5 Apr 2017
Activity: Talk or presentation › Invited talk
UK Senior Executives' Seminar, Prince of Wales's Business and Sustainability Programme,
Paul Hopkinson (Participant)
11 Apr 2011 → 14 Apr 2011
Activity: Participating in or organising an event › Participation in workshop, seminar, course
UN PRiME Summit: “Partnership in Responsibility: Embedding PRME in Support of the Corporation of the 21st Century”
Paul Hopkinson (Participant)
7 Jun 2011 → 8 Jun 2011
Activity: Participating in or organising an event › Participation in workshop, seminar, course
11th General Assembly, Globally Responsible Leadership Initiative (Event)
Paul Hopkinson (Member)
Oct 2011
Activity: Membership › Membership of committee
Developing Leaders for a Sustainable Future, The Work Foundation, University of Lancaster
Paul Hopkinson (Participant)
22 Feb 2011
Activity: Participating in or organising an event › Participation in workshop, seminar, course