Research output per year
Research output per year
Personal profile
Research interests
Dr. Nermeen Mustafa is an associate professor and Global Program Director at Edinburgh Business School, she joined Heriot Watt in 2023. She obtained her PhD qualification from Cass Business School London followed by an honorary research fellow position with City University London. Nermeen holds a degree from the University of Greenwich and a postgraduate degree from Boston university. She is a fellow of the Chartered Institute of Marketing and has worked with industry prior to the start of her academic career.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Nermeen Mustafa is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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The impact of culture on creative output: The moderating role of low versus high income group countries
Mustafa, N., 6 Jul 2024.Research output: Contribution to conference › Paper › peer-review
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Gender in service quality expectations in hospitals: The role of cognitive and affective components
Abu-Salim, T., Mustafa, N., Onyia, O. P. & Watson, A. W., 5 Dec 2019, In: International Journal of Quality and Service Sciences. 11, 4, p. 604-619 16 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus) -
Bottling Inspirations: Behind the scenes in Fragrance Houses
Mustafa, N., 8 May 2018.Research output: Contribution to conference › Paper › peer-review
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The impact of waiting time on hospital service perception and satisfaction: The moderating role of gender
Mustafa, N., Salim, T. A. & Watson, A., 2018, In: International Journal of Business and Management Science. 8, 1, p. 131-150 20 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
A Tale of Perfumers' Anxiety: Productive anxiety or anxious creativity
Mustafa, N., 2015.Research output: Contribution to conference › Paper › peer-review
Prizes
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Post doctoral fellow- Cass Business School
Mustafa, N. (Recipient), 2009
Prize: Fellowship awarded competitively
Press/Media
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Creating a Dynamic and Engaging Learning Environment for the Students
14/03/25
1 Media contribution
Press/Media: Other
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How to craft compelling narratives in the age of short attention spans
17/09/24
1 Media contribution
Press/Media: Other
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Artificial intelligence is a turning point for enterprises in the UAE
3/08/24
1 Media contribution
Press/Media: Other
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