Dr Muhammad Shujaat Mubarik is Professor of Logistics and Supply Chain Management at Edinburgh Business School, Heriot-Watt University, Edinburgh. His research examines how organizations, supply chains, and logistics systems remain resilient, sustainable, and effective under disruption. He works at the intersection of supply chain resilience, value chain management, digital transformation, decarbonisation, and responsible technology adoption. His research has developed through three connected strands. The first focuses on the capability foundations of resilience, particularly the role of human, relational, structural, and intellectual capital in strengthening organisational and supply chain performance. The second examines supply chain mapping, visibility, and “visilience” as ways to identify vulnerabilities, improve decision-making, and build resilience across complex supply networks. The third explores how emerging digital technologies, including blockchain, digital twins, quantum sensing, and advanced analytics, can support resilient, low-carbon, and inclusive supply chains without creating new operational or social fragilities. Dr Mubarik has published widely in leading journals and has authored and edited books on supply chain mapping, digital supply chains, disruptive technologies, and smart supply chain management. His work has attracted international recognition, including inclusion in the Stanford-Elsevier Top 2% Scientists ranking for Business and Management. He is a Fellow of the Higher Education Academy, UK, and was endorsed as a Global Talent in value chain management by the British Academy.

Area of Expertise: Dr Mubarik’s expertise lies in logistics and supply chain management, operations management, sustainability, decarbonisation, circular economy, and digital transformation. His work investigates how firms and supply networks build resilience through improved mapping, visibility, governance, and development of capability. A significant part of his research focuses on intellectual capital and its role in enhancing resilience, sustainability, and organisational performance, particularly in disrupted and resource-constrained environments.

Research Methods Expertise: Dr Mubarik has strong expertise in quantitative and mixed-method research. His methodological experience includes Structural Equation Modelling, Partial Least Squares Structural Equation Modelling, multi-criteria decision-making methods such as AHP and ANP, DEMATEL-based modelling, and hybrid decision-support approaches. He has also applied qualitative and mixed-method designs, including expert interviews, focus groups, case-based inquiry, and design-oriented approaches in research on supply chain resilience, sustainability, digital twins, and technology adoption.

Disciplinary Intersections: His research connects logistics and supply chain management with technology management, environmental sustainability, economics, organisational behaviour, and strategic management. This interdisciplinary orientation allows him to examine supply chain challenges from technological, organisational, environmental, and human-capability perspectives.

Key Research Collaborations and Funded Projects: Dr Mubarik maintains active collaborations with academic and industry partners across the UK, Europe, Asia, and North America. His funded project portfolio includes work supported by UKRI-EPSRC, Innovate UK, NSERC Canada, the Higher Education Commission of Pakistan, and the Malaysian Government’s Fundamental Research Grant Scheme. His current and recent projects focus on quantum sensing for resilient transport infrastructure, thermochemical heat storage, physical internet adoption in freight transport, blockchain-enabled supply chain management, sustainable logistics performance measurement, and resilient supply chains. He is also part of the EPSRC-funded TransiT Hub, which is developing digital twins for transport decarbonisation. His work focuses on human capital readiness for digital twin adoption in transport and logistics systems.

Alongside research, Dr Mubarik contributes to doctoral supervision, research culture, and external engagement. He has supervised and co-supervised PhD researchers to completion and currently supervises PhD and DBA researchers working on resilience, sustainability, digital transformation, human capital, and supply chain assurance. At Heriot-Watt, he has also served as Head of Research for Marketing and Operations, supporting cross-campus research culture, early-career development, bid development, and interdisciplinary exchange.

Teaching Responsibilities:
I teach Strategies for Managing Supply Chain, System Thinking and Analysis, and Sustainable & Green Logistics at the postgraduate level. My approach integrates real-world applications, case-based learning, and emerging industry trends.

Citizenship & Leadership
As Department Head of Research, I lead initiatives to foster an enabling research environment, facilitate collaborations, and support faculty in securing grants. I oversee research activities, and organize events to disseminate research outputs. Beyond research, I contribute to academic governance by serving on committees related to program development, accreditation, and strategic partnerships. I actively engage with industry and policymakers to bridge academia and practice.