Personal profile
Profile Summary
Dr. Melissa is an experienced professional with a diverse background in higher education and academic administration. With a specialisation in digital marketing and data analytics, she has excelled in her consultancy projects with small and medium enterprises as well as multinational companies. Dr. Melissa's expertise lies in leveraging digital strategies to drive business growth and optimize marketing campaigns. Having worked with a wide range of clients, Dr. Melissa has developed a deep understanding of various industries and their unique marketing challenges. She has successfully implemented data-driven solutions to enhance brand visibility, increase customer engagement, and improve overall ROI. In addition to her consultancy work, Melissa has also contributed to the field through conducting training sessions both locally and internationally.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 7 Affordable and Clean Energy -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Exploring the Consumers’ Purchase Intention on Online Community Group Buying Platform during Pandemic
Zhang, M., Hassan, H. & Migin, M. W., 1 Feb 2023, In: Sustainability. 15, 3, 2433.Research output: Contribution to journal › Article › peer-review
Open AccessFile30 Link opens in a new tab Citations (Scopus)80 Downloads (Pure) -
The impact of ecosystem on the speedy internationalisation of born global firms in emerging markets
Falahat, M., Senik, Z. C., Lee, Y. Y. & Migin, M. W., 6 Oct 2023, In: European Journal of International Management. 21, 3, p. 509-538 30 p.Research output: Contribution to journal › Article › peer-review
4 Link opens in a new tab Citations (Scopus) -
Cultivating Traditional Malaysian Handicraft Market Demand through Social Media Technology
Hassan, H., Sade, A. B., Migin, M. W. & Khaw, O. S., 23 Feb 2021, 8th IEEE R10 Humanitarian Technology Conference (R10-HTC). IEEE, 9357002Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Determinants of consumer impulse buying behaviour in context of footwear industry
Falahat, M., Migin, M. W., Chuan, C. S. & Kai, S. B., 1 Apr 2017, In: Advanced Science Letters. 23, 4, p. 3068-3070 3 p.Research output: Contribution to journal › Article › peer-review
5 Link opens in a new tab Citations (Scopus) -
Export performance of international new ventures in emerging market
Falahat, M. & Migin, M. W., 2017, In: International Journal of Business and Globalisation. 19, 1, p. 111-125 15 p.Research output: Contribution to journal › Article › peer-review
23 Link opens in a new tab Citations (Scopus)
Activities
- 1 Supervision
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Luxury Branding among Gen-Z
Ho, S. Y. (Supervisor), Migin, M. W. (Supervisor) & Leow, K. K. L. (Supervisor)
2026 → …Activity: Examination and Supervision › Supervision