Dr. Melissa is an experienced professional with a diverse background in higher education and academic administration. With a specialisation in digital marketing and data analytics, she has excelled in her consultancy projects with small and medium enterprises as well as multinational companies. Dr. Melissa's expertise lies in leveraging digital strategies to drive business growth and optimize marketing campaigns. Having worked with a wide range of clients, Dr. Melissa has developed a deep understanding of various industries and their unique marketing challenges. She has successfully implemented data-driven solutions to enhance brand visibility, increase customer engagement, and improve overall ROI. In addition to her consultancy work, Melissa has also contributed to the field through conducting training sessions both locally and internationally.