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Melis Ceylan

Assistant Professor, Ms.

 https://orcid.org/0000-0002-7705-3771

  • Riccarton

    EH14 4AS Edinburgh

    United Kingdom

Accepting PhD Students

20192025

Research activity per year

Personal profile

Biography

Melis joined Heriot-Watt University in 2022 as an Assistant Professor of Marketing. 

Melis received her PhD in Marketing in 2018 from Koc University in Istanbul. Her thesis title was 'The Effects of Self-Conscious Emotions on Consumer Self-Control Behavior.'

Melis received her associate fellow (AFHEA) certificate in January 2024. Melis is dedicated to fostering a student-centered, inclusive learning environment that empowers students in their academic and professional growth. She integrates experiential learning strategies to create dynamic, hands-on experiences that enhance engagement and deepen understanding.

 

Research interests

Area of Expertise

Melis specializes in consumer behavior research, focusing on the psychological processes that drive consumer decisions. Her research explores impression management, social exclusion, branding, influencer marketing, sustainability, and the role of artificial intelligence in consumer well-being.

Research Methods Expertise

Melis employs experimental methods to investigate consumer behavior across various domains. Her studies examine topics such as status signaling through food consumption, information sharing for social affiliation, and AI-human interactions in product recommendations.

Disciplinary Intersections

Melis integrates theories from marketing and social psychology to develop a deeper understanding of consumer decision-making and behavior.

Key Research Collaborations

Melis collaborates with leading scholars in Europe and the United States to explore the psychological mechanisms influencing consumer behavior.

Funded Projects

Melis's research on leveraging AI tools to promote consumer well-being through sustainable product consumption has been awarded a small research grant by the British Academy.

 

 

Roles & Responsibilities

Melis has led several undergraduate and graduate courses as a global course leader, designing and delivering a variety of Marketing courses, including Marketing Research, Marketing Metrics, and Branding and Communications.

In addition to her teaching responsibilities, Melis serves on the HWU Ethics and Mitigating Circumstances committees.

 

Research Group Contact Details

Centre for Applied and Behavioural Sciences https://www.hw.ac.uk/uk/schools/social-sciences/centre-for-applied-behavioural-sciences.htm

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities

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Collaborations and top research areas from the last five years

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  • 6 Article
  • 2 Conference contribution
  • 1 Paper
View all 9 research outputs