Research output per year
Research output per year
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Dive into the research topics where Lai Hong Ng is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Designing learning and technology spaces for educating Gen-Z university students
Ng, L. H. & Ng, L. L., 11 Nov 2021, Organisation Studies and Human Resource Management: An Educator's Handbook. Black, K. & Warhurst, R. (eds.). 1st ed. London: Routledge, p. 202-212 11 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Fundamentals of Marketing
McKay, G., Hopkinson, P. & Ng, L. H., Mar 2018, Oxford, UK: Goodfellow Publishers. (Global Management Series)Research output: Book/Report › Book
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Marketing: Evolution, Idea and Action
McKay, G. & Ng, L. H., Mar 2018, Fundamentals of Marketing. Oxford: Goodfellow Publishers, (Global Management Series).Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Marketing in Transition: From Recycling to Upcycling
Ng, L. H., Mar 2018, Fundamentals of marketing. Oxford: Goodfellow Publishers, (Global Management Series).Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Market Segmentation, Targeting and Positioning
Ng, L. H., Mar 2018, Fundamentals of Marketing. Oxford: Goodfellow Publishers, (Global Management Series).Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review