20022019

Research output per year

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Research Output

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Chapter (peer-reviewed)
2017

Case Studies

Bell, G., Shaw, K., Collinson, E. & Waite, K., 2017, Marketing Communications: An advertising, promotion and branding perspective. Bell, G. & Taheri, B. (eds.). Goodfellow Publishers, p. 201-221 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

2015

E-servicescapes in online banking: Towards an integrated conceptual model of the stimuli contributing to the online banking experience

Waite, K. & Rowley, J., 2015, The Routledge Companion to Financial Services Marketing. Harrison, T. & Estelami, H. (eds.). Abingdon: Routledge, p. 346-363 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)