Kathryn Waite


  • EH14 4AS

    United Kingdom


Research output per year

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Research Output

Transforming community engagement in credit unions: the potential for gamification to enable change

Shpakova, A., Mochrie, R. I. & Waite, K., 9 May 2019, Proceedings of the 3rd International GamiFIN Conference. Koivisto, J. & Hamari, J. (eds.). Vol. 2359. p. 179-192 (CEUR Workshop Proceedings; vol. 2359).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
  • 1 Citation (Scopus)
    27 Downloads (Pure)

    Bad Outcomes from Good Practice within Emergent Negative Online Engagement

    Waite, K., Harrison, T. & Dalziel, N., Jul 2018.

    Research output: Contribution to conferencePaper

  • Essentials of Digital Marketing

    Waite, K. & Perez-Vega, R., 2018, Goodfellow Publishers. 234 p. (The Global Management Series)

    Research output: Book/ReportBook

    Case Studies

    Bell, G., Shaw, K., Collinson, E. & Waite, K., 2017, Marketing Communications: An advertising, promotion and branding perspective. Bell, G. & Taheri, B. (eds.). Goodfellow Publishers, p. 201-221 21 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

    Contesting the Legitimacy of Negative Online Customer Engagement

    Waite, K., Dalziel, N. & Harrison, T., May 2017.

    Research output: Contribution to conferencePaper

  • Prizes

    AM2016 Marketing Research & Methodology Track Prize

    Finola Kerrigan (Recipient), Andrew L. Hart (Recipient) & Waite, Kathryn (Recipient), 7 Jul 2016

    Prize: Prize (including medals and awards)

  • Activities

    • 1 Participation in workshop, seminar, course

    51st Academy of Marketing Conference 2018

    Kathryn Waite (Invited speaker)

    2 Jul 20185 Jul 2018

    Activity: Participating in or organising an eventParticipation in workshop, seminar, course