Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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data Social Sciences
social media Social Sciences
consumer Social Sciences
marketing Earth & Environmental Sciences
website Social Sciences
information Social Sciences
practice Social Sciences
research Social Sciences

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Research Output 2002 2017

Contesting the Legitimacy of Negative Online Customer Engagement

Waite, K., Dalziel, N. & Harrison, T. May 2017

Research output: Contribution to conferencePaper

practice
legitimacy
theory-practice
best practice
customer

Special issue: Academy of Marketing Conference 2016: Radical financial services marketing

Robson, J. & Waite, K. Jun 2017 In : Journal of Financial Services Marketing. 22, 2, p. 41-42 2 p.

Research output: Contribution to journalEditorial

The Empire Likes Back: Interpreting Social Media Brand Actions as a Colonial Force

Waite, K., Kerrigan, F. & Yalkin, C. 28 Apr 2017

Research output: Contribution to conferencePaper

social media
generation
action
cell phone
toy

The influence of image interactivity upon user engagement when using mobile touch screens

Blazquez Cano, M., Perry, P., Ashman, R. & Waite, K. 20 Mar 2017 In : Computers in Human Behavior.

Research output: Contribution to journalArticle

interactive media
user interface
image
user
influence exertion

Academy of Marketing conference 2015 special issue

Robson, J., Waite, K. & Ashraf, S. Jun 2016 In : Journal of Financial Services Marketing. 21, 2, p. 87-89 3 p.

Research output: Contribution to journalEditorial

Prizes

AM2016 Marketing Research & Methodology Track Prize

Finola Kerrigan (Recipient), Andrew L. Hart (Recipient) & Kathryn Waite (Recipient), 7 Jul 2016

Prize: Prize (including medals and awards)