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Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Web sites Business & Economics
Social media Business & Economics
Pensions Business & Economics
World Wide Web Business & Economics
Interaction Business & Economics
Servicescape Business & Economics
Facebook Business & Economics
Empowerment Business & Economics

Co Author Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2002 2017

Case Studies

Bell, G., Shaw, K., Collinson, E. & Waite, K., 2017, Marketing Communications: An advertising, promotion and branding perspective. Bell, G. & Taheri, B. (eds.). Goodfellow, p. 201-221 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Contesting the Legitimacy of Negative Online Customer Engagement

Waite, K., Dalziel, N. & Harrison, T., May 2017

Research output: Contribution to conferencePaper

best practice

Special issue: Academy of Marketing Conference 2016: Radical financial services marketing

Robson, J. & Waite, K., Jun 2017, In : Journal of Financial Services Marketing. 22, 2, p. 41-42 2 p.

Research output: Contribution to journalEditorial

The Empire Likes Back: Interpreting Social Media Brand Actions as a Colonial Force

Waite, K., Kerrigan, F. & Yalkin, C., 28 Apr 2017

Research output: Contribution to conferencePaper

social media
cell phone

The influence of image interactivity upon user engagement when using mobile touch screens

Blazquez Cano, M., Perry, P., Ashman, R. & Waite, K., 20 Mar 2017, In : Computers in Human Behavior.

Research output: Contribution to journalArticle

Open Access


AM2016 Marketing Research & Methodology Track Prize

Finola Kerrigan (Recipient), Andrew L. Hart (Recipient) & Kathryn Waite (Recipient), 7 Jul 2016

Prize: Prize (including medals and awards)

Marketing research