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Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Social media Business & Economics
Web sites Business & Economics
Pensions Business & Economics
World Wide Web Business & Economics
Facebook Business & Economics
Interaction Business & Economics
Servicescape Business & Economics
Empowerment Business & Economics

Co Author Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2002 2018

Essentials of Digital Marketing

Waite, K. & Perez-Vega, R., 2018, Goodfellow Publishers. 234 p. (The Global Management Series)

Research output: Book/ReportBook

Case Studies

Bell, G., Shaw, K., Collinson, E. & Waite, K., 2017, Marketing Communications: An advertising, promotion and branding perspective. Bell, G. & Taheri, B. (eds.). Goodfellow Publishers, p. 201-221 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Contesting the Legitimacy of Negative Online Customer Engagement

Waite, K., Dalziel, N. & Harrison, T., May 2017.

Research output: Contribution to conferencePaper

legitimacy
customer
theory-practice
best practice
lack

Special issue: Academy of Marketing Conference 2016: Radical financial services marketing

Robson, J. & Waite, K., Jun 2017, In : Journal of Financial Services Marketing. 22, 2, p. 41-42 2 p.

Research output: Contribution to journalEditorial

The Empire Likes Back: Interpreting Social Media Brand Actions as a Colonial Force

Waite, K., Kerrigan, F. & Yalkin, C., 28 Apr 2017.

Research output: Contribution to conferencePaper

social media
cell phone
toy
utopia
music

Prizes

AM2016 Marketing Research & Methodology Track Prize

Finola Kerrigan (Recipient), Andrew L. Hart (Recipient) & Kathryn Waite (Recipient), 7 Jul 2016

Prize: Prize (including medals and awards)

Marketing research
Methodology

Activities 2018 2018

  • 1 Participation in workshop, seminar, course

51st Academy of Marketing Conference 2018

Kathryn Waite (Invited speaker)
2 Jul 20185 Jul 2018

Activity: Participating in or organising an eventParticipation in workshop, seminar, course