Research Output per year
Fingerprint Dive into the research topics where Kathryn Waite is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
social media
Social Sciences
consumer research
Social Sciences
marketing
Social Sciences
Social media
Business & Economics
legitimacy
Social Sciences
data analysis
Social Sciences
Web sites
Business & Economics
customer
Social Sciences
Co Author Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2002 2019
Transforming community engagement in credit unions: the potential for gamification to enable change
Shpakova, A., Mochrie, R. I. & Waite, K., 9 May 2019, Proceedings of the 3rd International GamiFIN Conference. Koivisto, J. & Hamari, J. (eds.). Vol. 2359. p. 179-192 (CEUR Workshop Proceedings; vol. 2359).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open Access
File
Chemical activation
Bad Outcomes from Good Practice within Emergent Negative Online Engagement
Waite, K., Harrison, T. & Dalziel, N., Jul 2018.Research output: Contribution to conference › Paper
Social media
Social networking sites
Good practice
Facebook
Communication channels
Essentials of Digital Marketing
Waite, K. & Perez-Vega, R., 2018, Goodfellow Publishers. 234 p. (The Global Management Series)Research output: Book/Report › Book
Case Studies
Bell, G., Shaw, K., Collinson, E. & Waite, K., 2017, Marketing Communications: An advertising, promotion and branding perspective. Bell, G. & Taheri, B. (eds.). Goodfellow Publishers, p. 201-221 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)
Contesting the Legitimacy of Negative Online Customer Engagement
Waite, K., Dalziel, N. & Harrison, T., May 2017.Research output: Contribution to conference › Paper
legitimacy
customer
theory-practice
best practice
lack
Prizes
AM2016 Marketing Research & Methodology Track Prize
Finola Kerrigan (Recipient), Andrew L. Hart (Recipient) & Kathryn Waite (Recipient), 7 Jul 2016
Prize: Prize (including medals and awards)
Marketing research
Methodology
Activities 2018 2018
- 1 Participation in workshop, seminar, course
51st Academy of Marketing Conference 2018
Kathryn Waite (Invited speaker)2 Jul 2018 → 5 Jul 2018
Activity: Participating in or organising an event › Participation in workshop, seminar, course