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Fingerprint Dive into the research topics where Kathryn Waite is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

social media Social Sciences
consumer research Social Sciences
marketing Social Sciences
Social media Business & Economics
legitimacy Social Sciences
data analysis Social Sciences
Web sites Business & Economics
customer Social Sciences

Co Author Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2002 2019

Transforming community engagement in credit unions: the potential for gamification to enable change

Shpakova, A., Mochrie, R. I. & Waite, K., 9 May 2019, Proceedings of the 3rd International GamiFIN Conference. Koivisto, J. & Hamari, J. (eds.). Vol. 2359. p. 179-192 (CEUR Workshop Proceedings; vol. 2359).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
Chemical activation

Bad Outcomes from Good Practice within Emergent Negative Online Engagement

Waite, K., Harrison, T. & Dalziel, N., Jul 2018.

Research output: Contribution to conferencePaper

Social media
Social networking sites
Good practice
Communication channels

Essentials of Digital Marketing

Waite, K. & Perez-Vega, R., 2018, Goodfellow Publishers. 234 p. (The Global Management Series)

Research output: Book/ReportBook

Case Studies

Bell, G., Shaw, K., Collinson, E. & Waite, K., 2017, Marketing Communications: An advertising, promotion and branding perspective. Bell, G. & Taheri, B. (eds.). Goodfellow Publishers, p. 201-221 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Contesting the Legitimacy of Negative Online Customer Engagement

Waite, K., Dalziel, N. & Harrison, T., May 2017.

Research output: Contribution to conferencePaper

best practice


AM2016 Marketing Research & Methodology Track Prize

Finola Kerrigan (Recipient), Andrew L. Hart (Recipient) & Kathryn Waite (Recipient), 7 Jul 2016

Prize: Prize (including medals and awards)

Marketing research

Activities 2018 2018

  • 1 Participation in workshop, seminar, course

51st Academy of Marketing Conference 2018

Kathryn Waite (Invited speaker)
2 Jul 20185 Jul 2018

Activity: Participating in or organising an eventParticipation in workshop, seminar, course