Kathryn Waite

Associate Professor, School of Social Sciences
Associate Professor, School of Social Sciences, Edinburgh Business School

Emailk.waite@hw.ac.uk

EH14 4AS
United Kingdom

Research activity per year

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15 Article
11 Paper
2 Conference contribution
2 Chapter (peer-reviewed)
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Transforming community engagement in credit unions: the potential for gamification to enable change
Shpakova, A., Mochrie, R. I. & Waite, K., 9 May 2019, Proceedings of the 3rd International GamiFIN Conference. Koivisto, J. & Hamari, J. (eds.). Vol. 2359. p. 179-192 (CEUR Workshop Proceedings; vol. 2359).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Open Access
File
1 Citation (Scopus)

34 Downloads (Pure)
Bad Outcomes from Good Practice within Emergent Negative Online Engagement
Waite, K., Harrison, T. & Dalziel, N., Jul 2018.
Research output: Contribution to conference › Paper › peer-review
Essentials of Digital Marketing
Waite, K. & Perez-Vega, R., 2018, Goodfellow Publishers. 234 p. (The Global Management Series)
Research output: Book/Report › Book
Case Studies
Bell, G., Shaw, K., Collinson, E. & Waite, K., 2017, Marketing Communications: An advertising, promotion and branding perspective. Bell, G. & Taheri, B. (eds.). Goodfellow Publishers, p. 201-221 21 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Contesting the Legitimacy of Negative Online Customer Engagement
Waite, K., Dalziel, N. & Harrison, T., May 2017.
Research output: Contribution to conference › Paper › peer-review

AM2016 Marketing Research & Methodology Track Prize
Finola Kerrigan (Recipient), Andrew L. Hart (Recipient) & Waite, Kathryn (Recipient), 7 Jul 2016
Prize: Prize (including medals and awards)

1 Participation in workshop, seminar, course

51st Academy of Marketing Conference 2018
Kathryn Waite (Invited speaker)
2 Jul 2018 → 5 Jul 2018
Activity: Participating in or organising an event › Participation in workshop, seminar, course

Transforming community engagement in credit unions: the potential for gamification to enable change

Bad Outcomes from Good Practice within Emergent Negative Online Engagement

Essentials of Digital Marketing

Case Studies

Contesting the Legitimacy of Negative Online Customer Engagement

AM2016 Marketing Research & Methodology Track Prize

51st Academy of Marketing Conference 2018