Research Output per year
Fingerprint Dive into the research topics where Kathryn Waite is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Social media
Business & Economics
Web sites
Business & Economics
Pensions
Business & Economics
World Wide Web
Business & Economics
Facebook
Business & Economics
Interaction
Business & Economics
Servicescape
Business & Economics
Empowerment
Business & Economics
Co Author Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2002 2019
Transforming community engagement in credit unions: the potential for gamification to enable change
Shpakova, A., Mochrie, R. I. & Waite, K., 9 May 2019, Proceedings of the 3rd International GamiFIN Conference. Koivisto, J. & Hamari, J. (eds.). Vol. 2359. p. 179-192 (CEUR Workshop Proceedings; vol. 2359).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open Access
File
Credit unions
Community engagement
Sense of community
Activation
Operational efficiency
Bad Outcomes from Good Practice within Emergent Negative Online Engagement
Waite, K., Harrison, T. & Dalziel, N., Jul 2018.Research output: Contribution to conference › Paper
Social media
Social networking sites
Good practice
Facebook
Communication channels
Essentials of Digital Marketing
Waite, K. & Perez-Vega, R., 2018, Goodfellow Publishers. 234 p. (The Global Management Series)Research output: Book/Report › Book
Case Studies
Bell, G., Shaw, K., Collinson, E. & Waite, K., 2017, Marketing Communications: An advertising, promotion and branding perspective. Bell, G. & Taheri, B. (eds.). Goodfellow Publishers, p. 201-221 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)
Contesting the Legitimacy of Negative Online Customer Engagement
Waite, K., Dalziel, N. & Harrison, T., May 2017.Research output: Contribution to conference › Paper
legitimacy
customer
theory-practice
best practice
lack
Prizes
AM2016 Marketing Research & Methodology Track Prize
Finola Kerrigan (Recipient), Andrew L. Hart (Recipient) & Kathryn Waite (Recipient), 7 Jul 2016
Prize: Prize (including medals and awards)
Marketing research
Methodology
Activities 2018 2018
- 1 Participation in workshop, seminar, course
51st Academy of Marketing Conference 2018
Kathryn Waite (Invited speaker)2 Jul 2018 → 5 Jul 2018
Activity: Participating in or organising an event › Participation in workshop, seminar, course