Research Output per year
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
Web sites
Business & Economics
Social media
Business & Economics
Pensions
Business & Economics
World Wide Web
Business & Economics
Interaction
Business & Economics
Servicescape
Business & Economics
Facebook
Business & Economics
Empowerment
Business & Economics
Co Author Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2002 2018
Essentials of Digital Marketing
Waite, K. & Perez-Vega, R., 2018, Goodfellow Publishers. 234 p. (The Global Management Series)Research output: Book/Report › Book
Case Studies
Bell, G., Shaw, K., Collinson, E. & Waite, K., 2017, Marketing Communications: An advertising, promotion and branding perspective. Bell, G. & Taheri, B. (eds.). Goodfellow Publishers, p. 201-221 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)
Contesting the Legitimacy of Negative Online Customer Engagement
Waite, K., Dalziel, N. & Harrison, T., May 2017Research output: Contribution to conference › Paper
legitimacy
customer
theory-practice
best practice
lack
Special issue: Academy of Marketing Conference 2016: Radical financial services marketing
Robson, J. & Waite, K., Jun 2017, In : Journal of Financial Services Marketing. 22, 2, p. 41-42 2 p.Research output: Contribution to journal › Editorial
The Empire Likes Back: Interpreting Social Media Brand Actions as a Colonial Force
Waite, K., Kerrigan, F. & Yalkin, C., 28 Apr 2017Research output: Contribution to conference › Paper
social media
cell phone
toy
utopia
music
Prizes
AM2016 Marketing Research & Methodology Track Prize
Finola Kerrigan (Recipient), Andrew L. Hart (Recipient) & Kathryn Waite (Recipient), 7 Jul 2016
Prize: Prize (including medals and awards)
Marketing research
Methodology