Research output per year
Research output per year
Search results
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2022
From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world
Setkute, J., Kidney, E. & Murphy, L., 2022, Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium : Marketing: The Fabric of Life.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students
Setkute, J. & Kurtzke, S., 2022, Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium : Marketing: The Fabric of Life.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland
Setkute, J. & Kurtzke, S., 2022, Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium : Marketing: The Fabric of Life.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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2020
SME ICT Marketing Impact: A New Conceptual Model
Kurtzke, S. & Setkute, J., 2020, Proceedings of the 49th European Marketing Academy Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open Access -
2019
The use of websites as a digital marketing communication channel: a case of B2B SMEs
Setkute, J. & Kurtzke, S., 2019, Proceedings of the 52nd Academy of Marketing Conference .Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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2018
Digital marketing communications: a case of oil and gas industry B2B SMEs
Setkute, J., 2018, Proceedings of the 2018 Academy of Marketing Annual Conference: Marketing the Brave.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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The use of digital marketing communication channels: a longitudinal observation of oil and gas B2B SMEs
Setkute, J., 2018, Proceedings of the 2018 Academy of Marketing Annual Conference: Marketing the Brave.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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2016
In search of digital marketing success: critical success factors of digital marketing communication strategies for oil and gas B2B SMEs
Setkute, J., 2016, Proceedings of the Academy of Marketing Annual Conference 2016.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution