Kuyululu Caglı, E.,
Dodd, C. A.,
Priest, J. S. & Ritch, E. L.,
3 Jul 2024,
Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Strong, C., Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O. & Rosier, E. (eds.).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution