Consumption, consumer behaviour, consumer culture, identity, family and consumption, parenting and consumption, consumption and technology

Global Course Leader for UG, PGT and distance learning courses including contemporary issues in marketing, contemporary issues in consumer behaviour and strategic marketing. Expert in online learning.

Changing perceptions of sustainability are shaping consumption narratives, as consumers navigate the intersection of socially and environmentally responsible practice with unprecedented technological innovation. This is particularly evident in families; although traditional structures are evolving and diversifying, parents and their dependents remain agents of consumer socialisation and change. Understanding tensions and negotiations experienced in navigating ideological fields, my research interests centre of the consumption worlds of families. Specifically, exploring ideals and expectations of family roles, social affiliation within relational communities, and individual identity in stable and transitional phases can bring about new understandings of the transformative effects of consumption and opportunities for positive change.