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Irini Pitsaki

Dr

20082018
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Fingerprint Dive into the research topics where Irini Pitsaki is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

museum Social Sciences
inclusion Social Sciences
art Social Sciences
Brand management Business & Economics
management Social Sciences
work of art Social Sciences
Branding Business & Economics
cultural heritage Social Sciences

Co Author Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2018

  • 6 Article
  • 3 Paper
  • 2 Conference contribution

Co-design for the development of new knowledge and practices in not-for-profit organizations

Lam, B. & Pitsaki, I., Oct 2018, In : Design Management Journal. 13, 1, p. 70-82

Research output: Contribution to journalArticle

Open Access
File

Functional or Meaningless? A debate on the use of initials in brand names and designs

Machado, J. C. & Pitsaki, I., 2015, Book of Abstracts from the 10th Global Brand Conference of Brand. Identity and Corporate Reputation SIG. Academy of Marketing, p. 164-169 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
Logos
Brand names
Branding
Social media
Brand management

The creation of a tool to measure and visualise design effectiveness through analysis of shopper/consumer decision-making processes

Marshall, L. & Pitsaki, I., 2015, Proceedings of the 11th International Conference of the European Academy of Design. European Academy of Design

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
Decision-making process
Consumer decision making
Packaging
Brand portfolio
Communication

The value of design and design research in cultural brands management

Pitsaki, I., 2015.

Research output: Contribution to conferencePaper

Brand management
Design research
Project manager
Cultural industries
Planning

Curating as a Brand Design Tool in Creative Organizations

Nixon, N., Pitsaki, I. & Replie, A., Feb 2014, In : Economía Creativa. 2, otoño 2014, p. 16-26 11 p.

Research output: Contribution to journalArticle

Branding
Heuristics
Art
Brand meaning
Brand experience