Irini Pitsaki


  • TD1 3HF

    United Kingdom


Research activity per year

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Personal profile

Research interests

Irini’s research efforts are focused on design thinking, brand and design management research for commercial, cultural and non-profit large-scale organisations and SMEs. An example of this approach is the Higher Education Innovation Fund (HEIF) funded project called“Unlocking the commercial and communication potential of cultural organisations”. This is a Research Commercialisation Project for creative SMEs and large not-for-profit organisations seeking innovation, greater brand management efficiency, and higher income generation from sources other than public funds. The project culminated with an exhibition at the science and local history Discovery Museum, Newcastle Upon Tyne that attracted the interest of local press.


Generally, through her research, Irini is very interested in bridging the gap between creative thinking, brand management and innovation knowledge gained at Art Schools and at Business Schools. To this end, she developed steady working partnerships with scholars at Business Schools with whom she co-authored research papers. The fruits of this collaboration include: various papers with Prof. Alison Rieple (Westminster Business School, UK) on the strategic role of design in business and services; a paper on the ‘Use of Acronyms and Initials in Branding’ with Prof. Machado (Porto Business School); and another with Prof. Natalie Nixon (Philadelphia Business School) on ‘Curating As a Brand Tool in Creative Organization’.

Irini is active among the international research communities in Design Thinking, Design Management, and Strategic Brand Management. She has published in journals such as the Design Management Institute Academic Journal and has delivered talks at plenary sessions held at prominent conferences, among them, the Academic Design Management Conference 2011 at the University of Cambridge, and the Metamorphosis of Design Management 2012 at London College of Fashion. More recently, she was invited by the Yale School of Management and delivered a talk to MBA students and staff.

Roles & Responsibilities

Esteem (indicative)


  • Scientific Committee, Design Management Institute Academic Conference 2020, Toronto, Canada, 3-7 August
  • Scientific Committee, Academy if Design Innovation Management Conference 2019, Loughborough University, London, 19-21 June
  • Scientific Committee, Next Wave 21th Design Management Institute Academic Conference 2018, [Ravensbourne University London, UK, August 1-2
  • Scientific Committee, Design Management Academy International Conference 2017, Hong Kong 7-9 June
  • Scientific Committee 20th Academic Design Management Conference 26-28 June 2016 Massachusetts, Boston, College of Art and Design
  • Scientific Committee, Creative Industries Track Coordinator and Chair, 19th Academic Design Management Institute (DMI) Conference 2014, London College of Fashion, Sept 2-4
  • Scientific Committee, 9th International Conference of Design History and Design Studies 2014, Aveiro, July 8-11
  • Scientific Committee, Reviewer, 3rd International Conference on Creative Industries, “Opportunity and Challenge of Creative Industries in the Era of Global Free Trade”, Bali, 11-12 August 2015, Coordination by Department of Industrial Design | Sepuluh Nopember Institute of Technology (ITS)
  • Chair of session, Northumbria University Research Conference, 15-16 May 2012, Newcastle, UK
  • Keynote speaker, Metamorphosis of Design Management Conference, London College of Fashion, University of the Arts, London, UK, 20 Jan 2012
  • Plenary session presentation, Academic Design Management Conference of Cambridge University, 7-8 Sep 2011
  • Peer-Reviewer, 2nd ConnectED International Conference on Design Education, The University of New South Wales, Sydney, Australia, 28 June - 1 July 2011
  • Scientific Committee, Reviewer, Cumulus/DRS Symposium, Paris, 18-19 May 2011
  • Guest speaker, Publishing Futures in the Global Marketplace, 2010 International Conference of the Anglia Ruskin University in Cambridge, May 15, 2010

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities


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