• EH14 4AS

    United Kingdom

Willing to speak to media


Research activity per year

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Personal profile


I hold an academic post as Assistant Professor of Digital Design and Innovation at Heriot-Watt University. My responsibilities include leading the development of the Digital Design discipline area and contributing to the merits of the University’s teaching and research agendas, philosophy and strategies.

My areas of interest are Colour design, Immersive and transformative experience design, Data-driven design/storytelling, and Neuro design. My research is widely appreciated in the field of Digital Design for its strong interdisciplinarity. I have built collaborations with various industrial partners and my design products have been applied in numerous fields such as healthcare, education, business, fashion, and engineering. Meanwhile, I am an invited reviewer for many prestigious publishers, including Sage, Routledge (Taylor & Francis) and Springer.

Research interests

Colour Design

Immersive and Transformative experience design (VR/AR/MR)

Data-driven design

Data-driven storytelling

Neuro Design

Roles & Responsibilities

Programme Leader & Course Leader - MA Digital Design and Innovation https://www.hw.ac.uk/uk/study/postgraduate/digital-design-innovation.htm

Course Leader for:

E11DG - Digital Design Innovation Lab

E11CP - Creative Programming

E11DN - Digital Enterprise Lab

E11UX - User Experience Design

E11FI - Final Project (Disseration)


Research Group Contact Details

Research Students Supervised:

Z Xu, PhD, current - Fashion Communication via Hologram Design  (second supervisor)


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 9 - Industry, Innovation, and Infrastructure


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