• EH14 4AS

    United Kingdom

Accepting PhD Students

PhD projects

Colour Design, Immersive and Transformative experience design, Data-driven design.

Willing to speak to media


Research activity per year

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Personal profile


As Assistant Professor of Digital Design and Innovation at Heriot-Watt University, my responsibilities include leading the development of the Digital Design discipline area and contributing to the merits of the University’s teaching and research agendas, philosophy and strategies.

My areas of interest are Colour design, Immersive and transformative experience design, and Data-driven design. My research is widely appreciated in the field of Digital Design for its strong interdisciplinarity. I have built collaborations with various industrial partners and my design products have been applied in numerous fields such as healthcare, education, business, fashion, and engineering. Meanwhile, I am an invited reviewer for many prestigious publishers, including Sage, Routledge (Taylor & Francis) and Springer.

I welcome motivated applicants who are keen to pursue their PhD, MPhil or Master by research studies in related areas. Please kindly send me an email should you find my research interesting.

Email: g.xia@hw.ac.uk

Research interests

Colour Design, Immersive and Transformative experience design, Data-driven design, Machine learning.

Roles & Responsibilities

Leading the development of a brand new postgraduate programme - MA Digital Design and Innovation https://www.hw.ac.uk/uk/study/postgraduate/digital-design-innovation.htm

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure


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