Elaine Collinson

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Elaine Collinson

Dr, Dr

 https://orcid.org/0000-0001-7458-1053

  • EH14 4AS

    United Kingdom

1992 …2023

Research activity per year

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  • 2018

    The marketing environment

    Collinson, E., Mar 2018, Fundamentals of Marketing. McKay, G., Hopkinson, P. J. & Ng, L. H. (eds.). Goodfellow Publishers, p. 21-41 20 p. (The Global Management Series).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  • 2017

    Case Studies

    Bell, G., Shaw, K., Collinson, E. & Waite, K., 2017, Marketing Communications: An advertising, promotion and branding perspective. Bell, G. & Taheri, B. (eds.). Goodfellow Publishers, p. 201-221 21 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  • Small Business Marketing

    Collinson, E., Jun 2017, Marketing Perspectives. MacLaren, A., Farrington, T. & O'Gorman, K. D. (eds.). Goodfellow Publishers, p. 131-150 20 p. (Global Management series).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  • 2015

    Becoming A Manager

    Collinson, E. & Queenan, J., Sept 2015, Introducing Management in a Global Context. MacIntosh, R. & O'Gorman, K. (eds.). Oxford: Goodfellow Publishers

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  • 2002

    Educational Marketing

    Collinson, E., 2002, International Encyclopedia of Business and Management. Warner, M. (ed.). Second ed. London: Thomson Learning, Vol. 3. p. 1592-1599

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  • Entrepreneurial Marketing

    Collinson, E. & Shaw, E., 2002, International Encyclopedia of Business and Management. Warner, M. (ed.). Second ed. London: Thomson Learning, Vol. 3. p. 1747-1753

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  • Marketing Environment

    Collinson, E., 2002, International Encyclopedia of Business and Management. Warner, M. (ed.). Second ed. London: Thomson Learning, Vol. 5. p. 4222-4233

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review