Research output per year
Research output per year
Search results
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2017
Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context
Brown, D. M., Wappling, A. & Woodruffe-Burton, H., 23 May 2017.Research output: Contribution to conference › Paper › peer-review
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Business simulation effectiveness on postgraduate group learning: identifying cross-cultural student perspectives
Brown, D. M., Robson, A. & Charity, I., 4 Jul 2017.Research output: Contribution to conference › Paper › peer-review
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Internationalising summative assessment through simulations: Chinese and South East Asian student perspectives
Brown, D. M., Charity, I. & Robson, A., 28 Jun 2017.Research output: Contribution to conference › Paper › peer-review
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2016
Multicultural HE student perspectives of factors in international marketing simulation efficacy
Brown, D. M., Charity, I. & Robson, A., 4 Jul 2016.Research output: Contribution to conference › Paper › peer-review
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Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation
Brown, D., Wappling, A. & Woodruffe-Burton, H., 5 Jul 2016.Research output: Contribution to conference › Paper › peer-review
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Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"?
Brown, D., Wappling, A. & Woodruffe-Burton, H., 8 Sept 2016.Research output: Contribution to conference › Paper › peer-review
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2015
Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions
Brown, D., Woodruffe-Burton, H. & Wappling, A., 9 Jul 2015.Research output: Contribution to conference › Paper › peer-review
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2014
Do transactions speak louder than words? The role of workplace interpersonal transactions in relationship marketing effectiveness
Brown, D. M., Woodruffe-Burton, H. & Lal Dey, B., 7 Jul 2014.Research output: Contribution to conference › Paper › peer-review
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2013
Effects of channel conflict upon managers and salespersons with the UK automotive industry's manufacturer-dealer dyad
Brown, D. M., Woodruffe-Burton, H. & Lal Dey, B., 8 Jul 2013.Research output: Contribution to conference › Paper › peer-review