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Christopher Dodd

Dr, Associate Professor (Marketing and Consumer Behaviour)

  • EH14 4AS

    United Kingdom

Accepting PhD Students

19962019

Research output per year

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Research Output

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Conference contribution
2018

Once upon a time: children’s stories of Eco-School Learning

Ritch, E. L. & Dodd, C. A., 2018, Proceedings of the 4th International Colloquium on Design, Branding and Marketing. Quartier, K., Petermans, A. & Melewar, T. C. (eds.). Hasselt, Belgium, p. 34-40 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Whiff of Nostalgia: Place attachment, atmospherics and the vintage clothing consumer

McColgan, C., Dodd, C. A. & Ritch, E. L., 2018, Proceedings of the 4th International Colloquium on Design, Branding and Marketing. Quartier, K., Petersen, A. & Melewar, T. C. (eds.). Hasselt, Belgium: Hasselt University, p. 116-124 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2010

Moderating the effect of fashion brand placement recall using different-sized viewing media

Dodd, C. A., Lavery, E. & Wigley, S. M., 2010, Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2008

Corporate marketing and identity management within a leading UK financial institution

Powell, S., Sloan, J. & Dodd, C. A., 2008, Proceedings of the 10th Symposium of the International Corporate Identity Group, Brighton, UK.

Research output: Chapter in Book/Report/Conference proceedingConference contribution