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Christopher Dodd

Dr, Associate Professor (Marketing and Consumer Behaviour)

  • EH14 4AS

    United Kingdom

Accepting PhD Students

19962019

Research output per year

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Research Output

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Chapter
2017

Consumer decisions in marketing communications

Dodd, C. A. & Bell, G., 2017, Marketing Communications: An advertising, promotion and branding perspective. Bell, G. & Taheri, B. (eds.). Goodfellow Publishers, p. 57-76 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter