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Christopher Dodd

Dr, Associate Professor (Marketing and Consumer Behaviour)

  • EH14 4AS

    United Kingdom

Accepting PhD Students

19962019

Research output per year

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Research Output

2019

Across the Hall: Weight Watchers

Dodd, C. A., 2019, (Accepted/In press) Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G., Stuart, E., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3 ed. Pearson

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

2018

Once upon a time: children’s stories of Eco-School Learning

Ritch, E. L. & Dodd, C. A., 2018, Proceedings of the 4th International Colloquium on Design, Branding and Marketing. Quartier, K., Petermans, A. & Melewar, T. C. (eds.). Hasselt, Belgium, p. 34-40 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Whiff of Nostalgia: Place attachment, atmospherics and the vintage clothing consumer

McColgan, C., Dodd, C. A. & Ritch, E. L., 2018, Proceedings of the 4th International Colloquium on Design, Branding and Marketing. Quartier, K., Petersen, A. & Melewar, T. C. (eds.). Hasselt, Belgium: Hasselt University, p. 116-124 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2017

Consumer decisions in marketing communications

Dodd, C. A. & Bell, G., 2017, Marketing Communications: An advertising, promotion and branding perspective. Bell, G. & Taheri, B. (eds.). Goodfellow Publishers, p. 57-76 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2011

Feeding children's desires? Child and parental perceptions of food promotion to the “under 8s”

Powell, S., Langlands, S. & Dodd, C. A., 2011, In : Young Consumers. 12, 2, p. 96-109 14 p.

Research output: Contribution to journalArticle

2010

Feeding Children's Desires? Child and Parental Perceptions of Food Promotion to the under-8's

Powell, S., Dodd, C. A. & Langlands, S., 2010.

Research output: Contribution to conferencePaper

Moderating the effect of fashion brand placement recall using different-sized viewing media

Dodd, C. A., Lavery, E. & Wigley, S. M., 2010, Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2009

Explicating ethical corporate identity in the financial sector

Powell, S., Elving, W. J. L., Dodd, C. & Sloan, J., 9 Oct 2009, In : Corporate Communications: An International Journal. 14, 4, p. 440-455 16 p.

Research output: Contribution to journalArticle

2008

Corporate marketing and identity management within a leading UK financial institution

Powell, S., Sloan, J. & Dodd, C. A., 2008, Proceedings of the 10th Symposium of the International Corporate Identity Group, Brighton, UK.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2007

Managing vision and the brand within the creative industries

Powell, S. & Dodd, C., 2007, In : Corporate Communications: An International Journal. 12, 4, p. 394-413 20 p.

Research output: Contribution to journalArticle

2005

He's gotta have it: Shopping dependence and the homosexual male clothing consumer

Dodd, C. A., Linaker, A. & Grigg, N. P., 2005, In : Journal of Consumer Behaviour. 4:5, p. 374-389 16 p.

Research output: Contribution to journalArticle

2003

In-store selection of wine - no evidence for the mediation of music?

Hume, L., Dodd, C. A. & Grigg, N. P., Jun 2003, In : Perceptual and Motor Skills. 96, 3_suppl, p. 1252-1254 3 p.

Research output: Contribution to journalArticle

2000

'Looking the part': Identity, meaning and culture in clothing purchasing - Theoretical considerations

Dodd, C. A., Clarke, I., Baron, S. & Houston, V., 2000, In : Journal of Fashion Marketing and Management. 4, 1, p. 41-48 8 p.

Research output: Contribution to journalArticle

Placements as mediators of brand salience within a UK cinema audience

Johnstone, E. & Dodd, C. A., 2000, In : Journal of Marketing Communications. 6, 3, p. 141-158 18 p.

Research output: Contribution to journalArticle

1998

Camera Observations of Customer Behaviour in Fashion retailing: Methodological Propostions

Dodd, C. A., Clarke, I. & Kirkup, M. H., 1998, In : International Journal of Retail and Distribution Management. 26 No.8, p. 311-317 7 p.

Research output: Contribution to journalArticle

Camera Observations of In-store Customer Behaviour

Dodd, C. A. & Clarke, I., 1998, p. 602-603. 2 p.

Research output: Contribution to conferencePaper

Candid Cameras and Typologies of In-store customer Behaviour

Dodd, C. A., 1998, p. 93-100. 8 p.

Research output: Contribution to conferencePaper

1996

Group Dynamics in Fashion Clothing Purchasing

Dodd, C. A., Clarke, I. & Houston, V., 1996, p. 108. 1 p.

Research output: Contribution to conferencePaper