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Christopher Dodd

Dr, Associate Professor (Marketing and Consumer Behaviour)

Accepting PhD Students

19962019
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Personal profile

Research interests

Chris’ research interests follow three broad but inter-related themes: transformative consumption (where he explores (dys)functional consumption as a vehicle to inform more positive marketing practice), communicative consumption (where he examines the consumer’s construction and use of meaning within marketing encounters) and age-related consumption (where he explores developmental and life-style mediators of consumer behaviour). Essentially, Chris is interested in people and their relationship with the consumption experience. This is typically explored across a range of contexts and primarily but not exclusively underpinned by a social psychological perspective. His research has been published within numerous international journals and conference proceedings. He serves as a reviewer for several international publishers and journals and is a member of the Editorial Review Board for ‘Young Consumers’.

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corporate communication Social Sciences

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Selected Research Output 1996 2019

Feeding children's desires? Child and parental perceptions of food promotion to the “under 8s”

Powell, S., Langlands, S. & Dodd, C. A., 2011, In : Young Consumers. 12, 2, p. 96-109 14 p.

Research output: Contribution to journalArticle

Food
Focus groups
Design methodology
Age groups
Food consumption

Explicating ethical corporate identity in the financial sector

Powell, S., Elving, W. J. L., Dodd, C. & Sloan, J., 9 Oct 2009, In : Corporate Communications: An International Journal. 14, 4, p. 440-455 16 p.

Research output: Contribution to journalArticle

Financial sector
Employees
Corporate identity
Top-down
Individual values

Managing vision and the brand within the creative industries

Powell, S. & Dodd, C., 2007, In : Corporate Communications: An International Journal. 12, 4, p. 394-413 20 p.

Research output: Contribution to journalArticle

Creative industries
Creativity
Employees
Communication
Managers

Prizes

Best Paper Awards: Highly Commended Award

Shaun Powell (Recipient) & Christopher Alan Dodd (Recipient), 2008

Prize: Prize (including medals and awards)

corporate communication

Best Paper Awards: Highly Commended Award

Shaun Powell (Recipient), Christopher Alan Dodd (Recipient) & Stephanie Langlands (Recipient), 2012

Prize: Prize (including medals and awards)

Chartered Psychologist (CPsychol)

Christopher Alan Dodd (Recipient), 2005

Prize: Other distinction

Activities 1996 2018

  • 8 Publication peer-review
  • 3 External Examiner
  • 1 Editorial activity
  • 1 Other

Internal Examiner (PhD)

Christopher Alan Dodd (Examiner)
2018

Activity: Other

External Examiner (MPhil)

Christopher Alan Dodd (Examiner)
2017

Activity: ExaminationExternal Examiner

External Examiner (PhD)

Christopher Alan Dodd (Examiner)
2017

Activity: ExaminationExternal Examiner

Young Consumers (Journal)

Christopher Alan Dodd (Editorial board member)
2011 → …

Activity: Publication peer-review and editorial workEditorial activity

Young Consumers (Journal)

Christopher Alan Dodd (Peer reviewer)
2010 → …

Activity: Publication peer-review and editorial workPublication peer-review

Press / Media

Customer Service Expert

Christopher Alan Dodd

8/11/07

1 media contribution

Press/Media: Other