Christopher Dodd

Dr, Associate Professor (Marketing and Consumer Behaviour)

Associate Professor, School of Social Sciences
Associate Professor, School of Social Sciences, Edinburgh Business School

EmailChris.Dodd@hw.ac.uk

EH14 4AS
United Kingdom

Accepting PhD Students

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Chris’ research interests follow three broad but inter-related themes: transformative consumption (where he explores (dys)functional consumption as a vehicle to inform more positive marketing practice), communicative consumption (where he examines the consumer’s construction and use of meaning within marketing encounters) and age-related consumption (where he explores developmental and life-style mediators of consumer behaviour). Essentially, Chris is interested in people and their relationship with the consumption experience. This is typically explored across a range of contexts and primarily but not exclusively underpinned by a social psychological perspective. His research has been published within numerous international journals and conference proceedings. He serves as a reviewer for several international publishers and journals and is a member of the Editorial Review Board for ‘Young Consumers’.

Fingerprint Dive into the research topics where Christopher Dodd is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Research Output

9 Article
4 Conference contribution
4 Paper
2 Chapter
1 More
- 1 Other chapter contribution

Feeding children's desires? Child and parental perceptions of food promotion to the “under 8s”

Powell, S., Langlands, S. & Dodd, C. A., 2011, In : Young Consumers. 12, 2, p. 96-109 14 p.

Research output: Contribution to journal › Article

12 Citations (Scopus)

Explicating ethical corporate identity in the financial sector

Powell, S., Elving, W. J. L., Dodd, C. & Sloan, J., 9 Oct 2009, In : Corporate Communications: An International Journal. 14, 4, p. 440-455 16 p.

Research output: Contribution to journal › Article

25 Citations (Scopus)

Managing vision and the brand within the creative industries

Powell, S. & Dodd, C., 2007, In : Corporate Communications: An International Journal. 12, 4, p. 394-413 20 p.

Research output: Contribution to journal › Article

19 Citations (Scopus)

Inclusive identities: re-imaging the future of the retail brand?

Boyd, C. S., Ritch, E. L., Dodd, C. A. & McColl, J., 13 Aug 2020, In : International Journal of Retail and Distribution Management.

Research output: Contribution to journal › Article

Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing

Ritch, E. L. & Dodd, C. A., 2020, (Accepted/In press) New Perspectives on Critical Marketing and Consumer Society. Ritch, E. L. & McColl, J. (eds.). Emerald Publishing Limited

Research output: Chapter in Book/Report/Conference proceeding › Chapter