Christopher Dodd

Chris’ research interests follow three broad but inter-related themes: transformative consumption (where he explores (dys)functional consumption as a vehicle to inform more positive marketing practice), communicative consumption (where he examines the consumer’s construction and use of meaning within marketing encounters) and age-related consumption (where he explores developmental and life-style mediators of consumer behaviour). Essentially, Chris is interested in people and their relationship with the consumption experience. This is typically explored across a range of contexts and primarily but not exclusively underpinned by a social psychological perspective. His research has been published within numerous international journals and conference proceedings. He serves as a reviewer for several international publishers and journals and is a member of the Editorial Review Board for ‘Young Consumers’.