Research Output per year
Personal profile
Research interests
Chris’ research interests follow three broad but inter-related themes: transformative consumption (where he explores (dys)functional consumption as a vehicle to inform more positive marketing practice), communicative consumption (where he examines the consumer’s construction and use of meaning within marketing encounters) and age-related consumption (where he explores developmental and life-style mediators of consumer behaviour). Essentially, Chris is interested in people and their relationship with the consumption experience. This is typically explored across a range of contexts and primarily but not exclusively underpinned by a social psychological perspective. His research has been published within numerous international journals and conference proceedings. He serves as a reviewer for several international publishers and journals and is a member of the Editorial Review Board for ‘Young Consumers’.
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Research Output
Feeding children's desires? Child and parental perceptions of food promotion to the “under 8s”
Powell, S., Langlands, S. & Dodd, C. A., 2011, In : Young Consumers. 12, 2, p. 96-109 14 p.Research output: Contribution to journal › Article
Explicating ethical corporate identity in the financial sector
Powell, S., Elving, W. J. L., Dodd, C. & Sloan, J., 9 Oct 2009, In : Corporate Communications: An International Journal. 14, 4, p. 440-455 16 p.Research output: Contribution to journal › Article
Managing vision and the brand within the creative industries
Powell, S. & Dodd, C., 2007, In : Corporate Communications: An International Journal. 12, 4, p. 394-413 20 p.Research output: Contribution to journal › Article
Across the Hall: Weight Watchers
Dodd, C. A., 2019, (Accepted/In press) Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G., Stuart, E., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3 ed. PearsonResearch output: Chapter in Book/Report/Conference proceeding › Other chapter contribution
Once upon a time: children’s stories of Eco-School Learning
Ritch, E. L. & Dodd, C. A., 2018, Proceedings of the 4th International Colloquium on Design, Branding and Marketing. Quartier, K., Petermans, A. & Melewar, T. C. (eds.). Hasselt, Belgium, p. 34-40 7 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Prizes
Associate Fellow of the British Psychological Society (AFBPsS)
Christopher Alan Dodd (Recipient), 2005
Prize: Election to learned society
Best Paper Awards: Highly Commended Award
Shaun Powell (Recipient) & Christopher Alan Dodd (Recipient), 2008
Prize: Prize (including medals and awards)
Best Paper Awards: Highly Commended Award
Shaun Powell (Recipient), Christopher Alan Dodd (Recipient) & Stephanie Langlands (Recipient), 2012
Prize: Prize (including medals and awards)
Activities
Journal of Marketing Theory and Practice (Journal)
Christopher Dodd (Peer reviewer)Mar 2020 → …
Activity: Publication peer-review and editorial work › Publication peer-review
External Examiner (MPhil)
Christopher Alan Dodd (Examiner)2017
Activity: Examination › External Examiner
External Examiner (PhD)
Christopher Alan Dodd (Examiner)2017
Activity: Examination › External Examiner