Christopher Dodd

Dr, Associate Professor (Marketing and Consumers)

  • EH14 4AS

    United Kingdom

Accepting PhD Students


Research activity per year

Personal profile

Research interests

Chris’ research interests follow three broad but inter-related themes: transformative consumption (where he explores (dys)functional consumption as a vehicle to inform more positive marketing practice), communicative consumption (where he examines the consumer’s construction and use of meaning within marketing encounters) and age-related consumption (where he explores developmental and life-style mediators of consumer behaviour). Essentially, Chris is interested in people and their relationship with the consumption experience. This is typically explored across a range of contexts and primarily but not exclusively underpinned by a social psychological perspective. His research has been published within numerous international journals and conference proceedings. He serves as a reviewer for several international publishers and journals and is a member of the Editorial Review Board for ‘Young Consumers’.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions


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