If you made any changes in Pure these will be visible here soon.

Research Output 2009 2020

Filter
Chapter
2017

Branding and Brand Communications

Curran, R. & Taheri, B., 2017, Marketing communications: An advertising, promotion and branding perspective. Goodfellow Publishers, p. 93-112 20 p. (Global Management Series).

Research output: Chapter in Book/Report/Conference proceedingChapter

International Advertising and Communications

Taheri, B. & Lochrie, S., 2017, Marketing communications: An advertising, promotion and branding perspective. Goodfellow Publishers, p. 167-180 14 p. (Global Management Series).

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing Discourse and Semiotics

Taheri, B. & Gannon, M., 2017, Marketing communications: An advertising, promotion and branding perspective. Goodfellow Publishers, p. 39-56 18 p. (Global Management Series).

Research output: Chapter in Book/Report/Conference proceedingChapter

2015

Cultural consumption, interactive sociality, and the museum

Jafari, A., Taheri, B. & vom Lehn, D., 2015, New Directions in Consumer Research.

Research output: Chapter in Book/Report/Conference proceedingChapter

Quantitative Data Gathering Techniques

Taheri, B., Porter, C., Valantasis - Kanellos, N. & Konig, C., 2015, Research Methods for Business and Management. O'Gorman, K. D. & MacIntosh, R. (eds.). 2nd ed. Goodfellow Publishers, p. 155-173 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2014

Analysing Quantitative Data

Taheri, B., Lu, L. & König, C., 30 Sep 2014, Research Methods for Business & Management. Goodfellow Publishers, p. 153-172 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Justification
Secondary data
Research ethics
Research methods
Qualitative research

Gathering Quantitative Data

Taheri, B., Lu, L. & Valantasis - Kanellos, N., 2014, Research Methods for Business & Management.

Research output: Chapter in Book/Report/Conference proceedingChapter

2012

Museums as playful venues in the leisure society

Taheri, B. & Jafari, A., 2012, Contemporary Tourist Experience: Concepts and Consequences. Sharpley, R. & Stone, P. (eds.). Routledge, p. 201-215 15 p. (Advances in Tourism; vol. 27).

Research output: Chapter in Book/Report/Conference proceedingChapter